SORRY ZACK EFRON AND ZENDAYA, IN NIGERIA, STAR LAGER BEER HAS ULTIMATELY REWRITTEN THE STARS WITH ITS EPOCH MAKING PARTNERSHIP WITH NIGERIA’S POP CULTURE SENSATION, BURNABOY.
I’m thinking of the best place to start this article as a thousand thoughts flood my head as I think about it. But first I’d like to point out that the brand manager behind this collaboration (Star and Burnaboy) is at the top of his game. They got it right with this one. I do not see anyone else who would have been a best fit for the star brand as he has a larger than life personality.
Nigeria’s leading beer brand, Star lager beer, has after 70 years decided to take on a brand ambassador – what took them so long? I guess they were waiting for Burnaboy to be born. Following the 2018 stellar performance from the self-acclaimed “African Giant” who practically made the airwaves his personal playground, he immediately fit into the shoes of he whom Star had been waiting for all these years.
In this age of mergers and strategic partnerships, Star has just taken a huge leap into the future and has strengthened efforts into owning Africa’s youth market. Both brands, Star and Burnaboy, transcends the Nigerian market and we are sure that this development will be greeted with open arms beyond its shores.
Star’s identity just went up a notch higher as the brand now has a clear cut sound called Afro Fusion as Burnaboy would call it. Joining forces with its unique taste and colour, the brand comes alive. Little wonder why they want each one of us to come over to the brighter side of life.
Over the years, the artiste has been thought to be controversial despite having intangible controversial records and this has seen many of his works go unnoticed. We at TINK applaud his ability to rise and stay afloat regardless of the strength of the opposition – which in my opinion is what the Star brand is about.