Rise of the Green

WHAT YOU PUT INTO YOUR MOUTH IS ARGUABLY THE MOST IMPORTANT THING TO YOUR BODY.

Source: Unsplash

Source: Unsplash

A friend of mine got ill once and she was complaining to me about the ailment. As she started highlighting the effects of the ailment she mentioned loss of appetite. Immediately, my doctor cap came on. I always advocate for people to ensure they eat something whenever they get sick even if they have to force the food down their throats as your body needs food to function optimally and the more you stay away from food, the more powerful the ailment becomes.

The paragraph you just read was just to buttress the importance of eating but here is what this article is truly about.

The other day, a colleague of mine asked me to totally cut out processed food from my diet and stay strictly organic if I wanted to lead a healthy and long life. I thought to myself, I do not have a farm so how in the world am I supposed to stay organic? A huge percentage of foods consumed in Africa are processed and not everyone gets to have access to organic meals as they ought but this is gradually changing.

Source: Unsplash

Source: Unsplash

Africa is beginning to see the rise of the green, as African consumers become the more health conscious and are going for organic meals. As a result, there has been an increase in the number of green product retailers, thereby enhancing the ease of access to the desired organic meals. The health benefits of green –vegetables –are tremendous. They are very rich in vitamins and minerals, low in cholesterol, boosts immune system, ensures strong bones and vitality, they enhance skin health, they prevent obesity and diseases and so much more. Processed foods on the other hand have been found to be harmful to the body over time.

Source: Nature

Source: Nature

What does this mean for many FMCGs?

It means that as 2019 is gradually ushered in, some FMCGs are sure to record a drop in sales as the movement against processed meals will heighten among consumers. However, if these companies could come up with communication strategies enlightening consumers about the health benefits of their products, then they are sure to stay in business otherwise they stand the risk of being phased out. Consumers across the content are strictly considering the health implications of what goes into their bodies.

Gingerbox is Delivering Good Health To Families in Lagos, Nigeria

A NIGERIAN STARTUP IS OFFERING INDIVIDUALS AND ORGANISATIONS IN LAGOS CONVENIENT AND CONSISTENT ACCESS TO FRESH & AFFORDABLE FRUITS,VEGETABLES AND HEALTHY SNACKS.

Via Gingerbox

Via Gingerbox

One challenge most people eating healthy in Nigeria face is a slight difficulty in access to healthy, fresh and reliable fruits/vegetables.. Super markets and malls in town may have little to few fruits and vegetable supply for consumers, this leaves most buyers no option but returning to the very busy, hectic local markets.

A Nigerian Startup which started operation late 2014 took up the task on the shoulders of Healthy eating  Lagosians to supply and deliver fresh healthy food to buyers. The startup Gingerbox which was formerly known as Jaramall decided to focus on healthy food, a decision made off feedback from users on their former platform. The feedback highlighted a market in online delivery of healthy food.

Via gingerbox

Via gingerbox

Originally Gingerbox focused on delivery to corporate organizations only, but today the startup has expanded to serve individuals and families in Lagos. Users subscribe to receive boxed produced off the variety of carefully planned boxers. Available boxes range from Fruits & vegetables to meat/sea food to dried nuts and fruits.  Following the selection and order, Gingerbox delivers.

Building up to the release of our comprehensive report on “The Future of Food in Africa”, TINK Africa is focusing on Food and Drink in Nigeria, Africa and the World. From new technologies in the food industry to new packaging ideas to New 21 Century African kitchen. Stay with us to get the full report here on our tinkafrica.