JUST WHEN YOU THINK THERE CAN’T BE ANYTHING NEW IN THE NIGERIAN MUSIC INDUSTRY, SOMETHING NEW HIT YOU.
When you hear an upbeat, fast tempo song or an afro beat dance hall track with absolutely random lyrics that has little or no meaning, the first thought that comes to your mind is “oh, that’s probably a Nigerian song”. Yes, a typical Nigerian song is easy to spot because it’s usually groovy and Nigerian songs in general, have a lot of things in common and that’s why I’ve decided to take you through a joyful train ride on the latest trends in Nigerian music. Choop choop! All aboard?!
Trend 1: Create a Niche’
To be honest, any rising musician who decides to compose/release a song without having a niche or a feel of the latest trends, and what keeps people attracted to Nigerian music like the way a bee is attracted to flowers would find it hard to create a name for himself unless you can be a Johnny Drille or Nonso Amadi, who seem to be obviously distinct from the regular Nigerian artist yet people love them.
I mentioned something earlier about Nigerian music having little or no meaningful lyrics but really, that’s being too harsh, although I think we need to be frank with one another. I know we don’t really care about the lyrics of songs we vibe to we just want a song that keeps us grooving to the beat and taking us far away from serious situations of life. I always say I can’t listen to a Nigerian song when I want to sit and ponder deeply about my life because the beats would surely make me want to get up on my feet and burst some “shaku shaku” moves.
Trend 2: Commercialization
Music in Nigeria is basically for commercial purposes and Nigerian artistes understand this. They know that most Nigerians would rather choose a clubby upbeat song with random funny lyrics than an RnB or soul music filled with meaningful lyrics and sadly, this is why we have a number of underrated artistes within the country. It’s going to take a lot of hard work and persistence to push through those walls. For instance, Wizkid shouted “Soco” an awful number of times in his hit single “soco” and Burna Boy who sang “Ye ye” in his monster hit track “Ye” over a thousand times throughout their songs but we still don’t mind because we love love love the beats. Sometimes I wonder how they get their inspiration.
Trend 3: It has to be Nigerian Sound
Nigerians generally love Afrobeat, which is why artistes stick with the vibe. Another beat on the scene now is one called “Street” or as I call it “Razz”. Here we have artistes like Olamide, Lil Kesh, Reminisce, CDQ, and Slim Case making mind blowing, feet tapping music with this trend. Imagine Olamide doing a soul music, I’m sure you wouldn’t want to hear that too.
Trend 4: Jump on Trends
Many times I find myself listening to or singing a song about a trending topic or slang I had seen very recently on social media. It’s interesting how lines like “Big girl small girl” start to trend on social media and the next week you are vibing to a song filled with hilarious humor about the same thing.
Trend 5: What’s up with Calling the Names of Producers
I can’t count the number of times I’ve heard the name of a music producer before the song starts e.g Sarz on the beat, It’s Legendary beats, Master Kraft etc. I guess it also earns the producer some level of publicity but it never really used to be so. This is a trend that’s being adopted worldwide and we are welcoming it with open arms.
Refer to the first few words of the video above.
Trend 6: New Dance Moves
Last but not least, just the way you like your bread with tea or egusi with pounded yam, or cake with icing. Nigerians love their Afrobeat accompanied with new and exciting dance moves. We saw this trend from Yahoozee to Alanta to Azonto to Etighi and now to Shaku shaku and Gwara gwara. Organizing massive online and offline campaigns having people compete for the price money by bursting best dance moves. This gains nationwide attention, effectively promotes the song, helps it go instantaneously viral, puts money in the hands of people, gives party lovers something to look forward to.
Alas, I can say we have gotten to the end of this journey and you are right in the train station but before I drop you off I’d like to know what your perception about these trends are. Are they a yay or nay for you? And if you think we left any trend out, leave us a comment in the box below and be sure we’d add it.