The Future of the Future


Source: EC Tour

Source: EC Tour

All my life I heard the phrase “plan for the future, today”, but it was always said in corrective tones like I was doing something wrong living wild and free without a care in the world. All I wanted to do was live in the moment but other people thought it wrong, they said “what if you go bungee jumping and crack your neck in the process? Have you thought of getting health care and can you afford that kind of health care”? If you actually want to live wild and free and stay in the moment you also have to plan for the next moment otherwise you’ll be happy today and frustrated tomorrow.

With that being said, I think the whole world is going bungee jumping soon because everyone seems to be talking about the future, the future of work, the future of tech, the future of business, the future of music, the future of wine, the future of movies, the future of social network, the future of education, the future of weed, and so on, but today I’m talking about something special, The Future Of The Future. The last time I heard this much talk about the future I was just a boy and it was in the year 2000. For some reason, in Nigeria, we thought that year was going to be the end of the world and till this day, I don’t know why. When that didn’t happen a couple of people started to plan for the next 2000 years. Please don’t laugh, it wasn’t funny then but I think it is hilarious now.

What is the purpose of these conversations?

Well it is in no doubt that the world is in the age of disruption and everyone is thinking of future proofing their businesses and as a result, a couple of trends are emerging especially that of The Merger. Big and small organizations all over Africa are consolidating efforts for the sole purpose of ensuring sustainability.

Another trend which is equally important is Agility. This word has been thrown around throughout the year as businesses and brands are trying to position themselves in such a way that they are equipped to transform speedily when the need arises. Someone once told me and he said: “old men talk about the past, but young men talk about the future”. No one wants to be obsolete, they all want to be relevant so they invest in a nimble and forward-thinking team.

These two trends and more are the co-parents of the future. Everyone is coming together to share trends and information so that they can all ensure that no one is left behind in this race to the future. Like my favorite line from Vin Diesel in Riddick, “If you can’t keep up, don’t step up”.

What would these conversations produce?

As these conversations continue to flood the economic landscape I believe we are in for a mega shift in everything that we currently know and do. A few years ago, social networks didn’t exist but now those networks have created tons of global businesses around the world.

Soon we will birth innovations that’ll change the world – this is something Pinky and the Brain would have loved to do.

Tech Has Come For Your Wrist


Source: Lexington Broadcast Services Company / Via

Source: Lexington Broadcast Services Company / Via

I am of the opinion that the amazing tech innovations of tomorrow are products of the thoughts of wild thinkers of yesterday. We have seen tech take every facet of life, heck it is nearly impossible to live through a day without having some level of interaction with one gadget or the other. Now, tech has come for our wrists and like everything else, we would gladly give.

Do you remember Penny from the 80’s blockbuster cartoon Inspector Gadget? The cartoon was really big at the time as it seemed impossible for one person to be so resourceful, Penny’s watch made her so.

She could make video calls, send texts, shoot laser beams, detect radioactivity, pull down doors, and so on – only 80’s children may be able to relate. My point is, her watch could do more than tell time. This is what the big tech companies like Apple and Samsung have brought into today’s world. Being stereotyped has never really been fun, everything should be able to do more. I mean, there are cars that do more than take you from place to place; they literally give you an experience – look out world, thanks to Tesla we are beginning to see the age of driverless cars (as seen in Sylvester Stalone and Wesley Snipes’ Demolition Man) take center stage, we will begin to look forward to the age of the flying cars (as seen in Back to the Future and Star Wars).


I am an ultra-mega fan of wristwatches, therefore this type of innovation excites me. Although this is a growing trend globally, it is becoming really huge in Africa especially Nigeria and it’s speedily becoming a culture. You and I know that sometimes it’s difficult to ignore certain calls and messages because your phone is almost always in your hand, now you could just take a glance at your wrist and choose whether or not to take a call, or even seamlessly reply a text. You could record voice, calculate, go through social media, connect to other devices like your phone, car, speakers and so much more all on your wrist – tell me about technology that excites.

I bet that when you were younger you always wanted to play spy maybe James Bond, well you may be older now but here’s your chance.


So what does this mean? Why are we even paying attention to this?

First of all, we are TINK Africa, Africa’s trend spotting pop culture academy, we, therefore, spot the trends and make it easier for you to take advantage of them. Next, it provides a wealth of opportunities for brands and businesses to deploy more personalized digital strategies to effectively target their desired audience.

The smartwatch culture is gaining the wrists because people want an experience tailor-made for them and that’s something the smartwatch delivers effectively. Back in the day, we were all comfortable just having phones until they started becoming smart, now it’s no longer enough to have a wristwatch, question is, what can your wristwatch do? Is it smart?

The Future Is a Merger


Source: Pexels

Source: Pexels

There is a saying, “if you want to go fast, go alone, but if you want to go far, go with people”. This sentence has proven to be very true in many instances. TINK of all the big things you have seen people or mega organizations do, none of them have been achieved by one man, he or she always had a number of people supporting him. Little wonder why they say “a stick of broom is easily breakable but a bunch is unbreakable”. There is strength in number after all.

But where are we going with this?

From this video by one of Nigeria’s most decorated pop culture influencer, MI. It is evident that the future is about mergers. Those who have consolidated efforts to build an empire or community have gone ahead to imprint their names in the hearts of people globally, but those who didn’t tend to only excel for a while and that’s it.

This trend of wanting to be weaned or go solo in various industries is largely resident in Africa, which is why there are hardly any family owned businesses in the continent that have thrived for so long. Most family owned businesses that have lived through time are largely resident in Europe and the Americas.

Furthermore, I would have you know that Shazam –a foremost music finder app has joined forces with Apple. This is a laudable feat as those who love Shazam would love Apple and vice versa. Also, Nielsen –one of the topmost consulting companies in the world has joined forces with Publisher Research Council (PRC) to launch a fused survey in Johannesburg South Africa called Fusion. Fusion is set to change the art of survey as we know it.

Source: Pexels

Source: Pexels

The merger trend is so much of a big deal in many mega institutions and developed countries as they have realized that they can certainly do more if they work together.

Therefore, if Africa is going to stand a chance in this highly competitive global market, then it should follow the merger trend; because The Future is a Merger.

Triple Threat: Triple Combo

The mobile phone is threatening another disruptive move; read this story to see the big picture.

Source: AdProo

Source: AdProo

It’s no longer news that Africa has grown to become the fastest growing mobile phone market. The International Telecommunications Union (ITU) revealed a new statistics that there will be 300million users of mobile phones (Africa market) by the end of 2020 and that shipment of new mobile phones are forecast to rise by 60% in 2020 making Nigeria the largest market in Africa for mobile phone sales.

This data isn’t surprising as research in the phone market in Nigeria is currently experiencing high market entrants and competition is on its peak. One solid approach for mobile brands to remain top of mind amongst its target customers and make sales, is to create a disruption in product approach and futuristic thinking. The ability to look in the future and infuse into their product(s) features that will keep the brand relevant in the market and amongst its customers. Currently almost every phone brand in Nigeria focuses on functionality and features such as camera quality, battery and storage. Guess what! Do you remember when dual sim phones were a major trend?

The question is: what then is the trend to look out for in the global mobile phone market; not only specific to Nigeria or Africa? It’s the triple camera phones.

Source: MoreNews

Source: MoreNews

Imagine a phone with three rear camera sensors. Isn’t it disruptive?

Just recently, Huawei launched the world’s first triple camera phone, and it’s speculated that the Samsung Galaxy S10 Plus could have three rear cameras when it launches in 2019. Another speculation claims LG is working on a new device (V40) for launch later this year which will have a triple rear camera design and two front facing cameras; making it the first phone with five cameras on-board. Apparently, Apple may join this trend as speculated that future version of the iPhone will have three rear sensors on board.

Source: Soyacincau

Source: Soyacincau

This smartphone trend will most likely be adopted even faster by phone brands than the dual rear camera trend which got started as early as 2011.

The race to invent new products or reinvent them helps to keep the consumer abreast and spike a new desire, want or need. However, let’s see if the triple camera phone trend stands tall or goes flat.