IT’S NO LONGER ENOUGH TO JUST WEAR A WRISTWATCH YOU HAVE TO BE WEARING A SMART WATCH NOW
I am of the opinion that the amazing tech innovations of tomorrow are products of the thoughts of wild thinkers of yesterday. We have seen tech take every facet of life, heck it is nearly impossible to live through a day without having some level of interaction with one gadget or the other. Now, tech has come for our wrists and like everything else, we would gladly give.
Do you remember Penny from the 80’s blockbuster cartoon Inspector Gadget? The cartoon was really big at the time as it seemed impossible for one person to be so resourceful, Penny’s watch made her so.
She could make video calls, send texts, shoot laser beams, detect radioactivity, pull down doors, and so on – only 80’s children may be able to relate. My point is, her watch could do more than tell time. This is what the big tech companies like Apple and Samsung have brought into today’s world. Being stereotyped has never really been fun, everything should be able to do more. I mean, there are cars that do more than take you from place to place; they literally give you an experience – look out world, thanks to Tesla we are beginning to see the age of driverless cars (as seen in Sylvester Stalone and Wesley Snipes’ Demolition Man) take center stage, we will begin to look forward to the age of the flying cars (as seen in Back to the Future and Star Wars).
I am an ultra-mega fan of wristwatches, therefore this type of innovation excites me. Although this is a growing trend globally, it is becoming really huge in Africa especially Nigeria and it’s speedily becoming a culture. You and I know that sometimes it’s difficult to ignore certain calls and messages because your phone is almost always in your hand, now you could just take a glance at your wrist and choose whether or not to take a call, or even seamlessly reply a text. You could record voice, calculate, go through social media, connect to other devices like your phone, car, speakers and so much more all on your wrist – tell me about technology that excites.
I bet that when you were younger you always wanted to play spy maybe James Bond, well you may be older now but here’s your chance.
So what does this mean? Why are we even paying attention to this?
First of all, we are TINK Africa, Africa’s trend spotting pop culture academy, we, therefore, spot the trends and make it easier for you to take advantage of them. Next, it provides a wealth of opportunities for brands and businesses to deploy more personalized digital strategies to effectively target their desired audience.
The smartwatch culture is gaining the wrists because people want an experience tailor-made for them and that’s something the smartwatch delivers effectively. Back in the day, we were all comfortable just having phones until they started becoming smart, now it’s no longer enough to have a wristwatch, question is, what can your wristwatch do? Is it smart?