Anim-A-frica

AFRICA SET TO START ROLLING OUT ANIMATED MOVIES AFTER MAMA K’S TEAM 4 BAGS DEAL WITH NETFLIX

Source: The Source

Source: The Source

This is certainly an awesome feat Africa is fixing to attain. Truth be told, there isn’t any nook or cranny in Africa that didn’t have its children grow up on cartoons. Cartoons have always been an integral part of a child’s formative years. They spur the imagination, break boundaries, correct vocabulary, and open you to a whole new world of possibilities. Sadly, it seems like the cartoon culture in Africa is dying but a young group of female writers and designers have risen to save the day.

Netflix is set to join forces with Cape Town-based studios – Triggerfish Animation Studios and leading London based Kid’s entertainment specialist CAKE to produce an award-winning animation Mama K’s Team 4. Netflix, during the week, announced this partnership and the whole of Africa is currently waiting to download as soon as the production is available. I am particularly excited because it’s more like a dream come true – let me keep my inner child in check for a second so I don’t digress.

Source: Quartz

Source: Quartz

Mama K’s Team 4 tells the story of four-teen girls living in the neo-futuristic African city of Lusaka, Zambia who are recruited by a retired secret agent still committed to saving the world. The series joins Netflix’s growing slate of original animated programming designed for kids and families everywhere, brought to 190 countries by artists from around the world. Written by Zambian, Malenga Mulendema and designed by Cameroonian artist, Malcolm Wope, it draws visual inspiration from retro-’90s R&B and hip hop girl groups - Quartz. It is a beautiful story of 4 seemingly regular Zambian teenage girls who are committed to saving the world.

I TINK that this venture is timely as it is poised to save the cartoon culture among African children, spark up creativity among African writers, designers, and developers, and also inject a huge dose of entertainment to our screens.

This is certainly going to be the first of its kind as a lot more will come from the stables of Africa in the coming days. *fingers crossed*

e-gaming; The Next Big Thing Since Gaming

E-GAMING IS ON THE RISE ACROSS AFRICA AND IS CURRENTLY WORTH BILLIONS.

Source: Unsplash

Source: Unsplash

What better way to unwind than to sit on a beach with a glass of Chapman, under the warm sunlight gliding down your skin? I’ll tell you. Its when you get online, enter a game (tournament) and take on an opponent in a very distant city hoping you’d emerge as the winner, or connecting with your friends no matter where they are in the world and have the time of your life gaming away.

Gaming has brought some sense of togetherness to many young people across the globe and they each look forward to spending such moments with one another from time to time. Gladly this has also evolved into an extremely lucrative venture as people are making tonnes of money from e-gaming. Online game developers, online gaming companies, sports betting sites, and so on have become a trend that’s not likely to go away anytime soon. As fibre and internet access is becoming more and more accessible within the continent, countries like South Africa and Nigeria have started to tap into gaming communities around the world.

e-gaming has become a way of life for many South African gamers who are earning a living from the venture. Brands and businesses are noticing this trend, leading to increased investment into this platform. For example, brands like East Coast Radio and Jacaranda FM have partnered with e-gaming platform Mega8 to adequately harness the potential of this market. SuperSport even has a dedicated channel to e-gaming. This allows electronic sports to be accessible all over the country to drive interest in this growing culture - Bizcommunity. According to Nerve Africa, South Africa’s gaming revenue is set to rise to $2 billion in 2019.

e-gaming in Africa is largely driven by Africa's large youth population, easy and affordable access to the internet, increased mobile penetration, and technological advancements. Although the gaming market in Africa isn’t properly structured, the potential of this market is simply enormous and should be harnessed.

Too Big To Fit

THERE ARE A NEW GROUP OF CONSUMERS WHO MAY NOT FIT INTO YOUR MARKETING STRATEGY AND AS SUCH WOULD REQUIRE YOU TO TWEAK THEM IN ORDER FOR YOUR BUSINESS TO THRIVE IN THESE NEW SPACES.

Source: Unsplash

Source: Unsplash

We currently live in a constantly evolving world. The things that made the headlines today may have never seen the light of day yesterday and those that made the headlines yesterday would never make it to the editor’s desk today. This is the main reason why we at TINK pay premium attention to trends as they shape the marketing and business landscape across the globe.

Well, we said that to say this. If your business, venture, or service doesn’t pay close attention to trends; you are heading towards the obsolete aisle, there you will seat with the high flying stenographers of yester years. Trust me, that’s not where you want to be. You want to be sitting with the Googles and Amazons of this world.

So if your business is currently client facing, most especially the B2C (business to consumer) type business then these trends are to be recognized as they present an opportunity as well as a challenge in Africa.

These trends are a fragment of the new age consumer who have carved a niche for themselves that we can no longer fit into a box. The generalisitic marketing communications approach can no longer work and as such marketing managers and sales representatives have to be more strategic and deliberate in reaching this lot otherwise, that cutting edge marketing campaign you spent all year working on may just get you in some social trouble you didn’t see coming.

First, we see the rise of Females in Entrepreneurship

Source: Unsplash

Source: Unsplash

In Africa, organizations such as the She Leads Africa movement caters to women on the continent and providing them with different forms of coaching and training to help them to start their own businesses. In South Africa, there are funds specifically meant to cater to funding SMEs lead by women called Angel Fund. And with movements such as the Me Too and 50/50, we can no longer generalize marketing communications and corporate strategy. Businesses now have to incorporate catering for women every now and then, otherwise they’ll come for you.

The LGBT and the Disabled

Source: Unsplash

Source: Unsplash

Let’s not be deceived, the LGBT community has come to stay and it is not going anywhere anytime soon. Although many countries in Africa are pushing back on accepting it, however the LGBT community is seemingly winning and as such we have to consider them in marketing communications. Also, we have more and more disabled people in our communities – little wonder why even architects are tilting towards an inclusive structure to accommodate them in housing and commercial structures. This therefore shows us how to channel marketing in the coming years.

Generation Z

Source: Unsplash

Source: Unsplash

Many marketing professionals have mastered the art of speaking to millennials, well a new challenge is brewing and that’s the rise of the generation Z. the millennials started the digital age but these guys grew up with it. They’ll make demands on faster responses, paperless communities, high speed internet connections, and on the go products. Businesses as a result of this burgeoning group would also have to begin to look into the possibility of remote working and flexi hours as they may be inclined to working from home or anywhere else they may be.

These group of consumers are setting a new tone for marketing in Africa and can no longer go unnoticed, therefore, one must begin to adjust strategies to accommodate these groups in other to win in every facet of consumerism.

Marijuana Will Take Over the World

INDIAN HEMP IS INCREASINGLY BEING RECOGNIZED IN MANY CORNERS OF THE WORLD AND AFRICA IS NO EXEMPTION

Source: Unsplash

Source: Unsplash

I feel like, marijuana every night has a conversation with Indian hemp (which is the same thing – you’ll see where I’m going with this) like Pinky and the Brain,

Indian hemp: what are we going to do tomorrow night Marijuana?

Marijuana: Same thing we do every night Indian hemp, try to take over the world!

Because the storm upon which this marijuana trend is currently gliding on is very strong and it is sweeping across the face of the globe like an unsettling debris.

Following the announcement of Canada legalizing the use of marijuana across the country, a few African countries have chosen to follow suit as Lesotho has become the second country and the first African nation to legalize the use of marijuana for medicinal purposes nationwide. South Africa, Malawi, and Zimbabwe are currently considering doing same.

Source: Unsplash

Source: Unsplash

Ghana is currently the number one African nation in terms of marijuana consumption as 21.5% of its population consumes the product daily – answerafrica.com. Marijuana is grown across the content from west to north to east and southern Africa and consumption doesn’t seem to be slowing down.

Should every other African country join talks to legalize the widely illegal plant in years to come? I can’t say for certain but I would like to hear what you TINK in the comment section below.

Dump the plastic

AFRICA IS LOOKING TO TOTALLY KNOCK OUT THE USE OF PLASTICS FOR PACKAGING, ESPECIALLY IN THE FOOD AND DRINKS CATEGORY

Source: Facebook

Source: Facebook

I sat in a geology class very recently and my observation stunned me. They were talking about environmental hazards, and topping their list wasn’t earthquake (thankfully there are very few occurrences in Africa, some are fatal, like the one that happened in Haiti a few years ago, but Africa isn’t synonymous to earthquakes as some other continents are), tsunami, volcanic eruptions, and so on. The two highest ranking hazards up for discussion were climate change and plastic waste – this article shall focus on the latter.

The United Nations environment programme states that 95% of marine wastes are plastics and as a result has initiated a “beat the plastic pollution” initiative.

Source: Manchini.jp

Source: Manchini.jp

I didn’t know that these plastics we carry around and feel good about because of the comfort and how fancy it makes us look was causing more harm than good. Plastic waste has increasingly become a nuisance and it has attracted the attention of many governments in Africa – we want to leave the earth as healthy and as organic as we met it.

Nigeria launched the “Beat Plastic Pollution” campaign in 2018 to sensitize the populace and strengthen laws against plastic waste, however, the campaign is a continent wide initiative supported by the UN and has been embraced by several African countries such as Cameroon, Egypt, Eritrea, Ghana, Kenya, Mauritania, Morocco, Rwanda, South Africa and Tanzania have taken the lead, others, like Botswana and Ethiopia, are following suit. Africa seems to be at the fore front of this battlefield as 80% of African nations have enacted the UN initiative – globalcitizen.org.

Source: Manchini.jp

Source: Manchini.jp

So what should we do?

We should continue to do what we are doing. The third mainland bridge in Nigeria wasn’t built in a day, so we must continue to sensitize the public about the health hazards of plastic wastes, enforce laws against this epidemic, and encourage manufactures to explore other Eco-friendly options.