Most Influential Personality in the World

THERE ARE CERTAIN PARAMETERS PEOPLE USE TO EVALUATE WHO THE MOST INFLUENTIAL PERSON IN THE WORLD SHOULD BE. WELL, THE MOST INFLUENTIAL PERSONALITY ISN’T A PERSON, IT’S A CHANNEL – SOCIAL MEDIA

Source: Unsplash

Source: Unsplash

My grandfather told me stories about how he used to communicate with my grandmother. He said he would have to travel miles and miles before he got to the nearest post office to send her a letter that’ll take 2 days to get to her as she lived in a different state. He would also have to wait another 2 days and cover the same distance just to receive her reply. I’m sure a lot of people were obviously faithful because you couldn’t do this with multiple relationships. Fast forward to today, sending messages to people in other countries are seamless and you can get your reply in real time while sitting in your chair and sipping vodka.

This technological advancement has given rise to people who are currently regarded as influencers as their works and personalities are largely accepted across continents and as a result have gotten younger generations to aspire to become like them for example, Wizkid, Burna boy, Mafikizolo, Nasty C, Sarkodie, Ramsey Noah, Dangote, and so on. This however is a huge feat the lot of us would love to attain but would never be able to as influential as the Social Media.

Source: Pexels

Source: Pexels

Powered by an incredible number of content and an endless reach across the globe, the influence of social media comes unrivaled. There are several reasons we came to this conclusion and they are:

Commands attention: when was the last time you didn’t visit social media? That you are reading this piece right now is proof that you are amongst approximately 7 billion of us who are currently spending a percentage of their time on social media. According to a Global Web Index 2018 survey, internet users in Africa are now spending an average of 3 hours and 10 minutes per day on social networking and messaging platforms – Twitter, Facebook, Instagram, WhatsApp, Pinterest, LinkedIn, Google+, etc. Anyone commanding that amount of time in terms of attention from you daily obviously got you listening.

Source: Digital Information World

Source: Digital Information World

Shapes minds and starts and ends movements: every influencer seeks to affect the habits and patterns of human beings. In my opinion, influencers are a living mind controlling device and this the social media gets very well. You cannot deny the fact that you currently have certain values and beliefs that were formed as a result of somethings you observed on social media. Movements like #metoo, #blacklivesmatter, #breakfastisimportant, and so on have affected lives and formed values.

Makes you spend: one reason brands sign on brand ambassadors is because they believe that such partnerships would make you buy in to their brand values and in turn make you channel your spending towards them. Social media does that seamlessly, in Africa, you get to pay heavily for data and yet make countless number of purchases online.

Source: Social Magnets

Source: Social Magnets

With the growing influence of social media there’s no telling what tomorrow would look like. We’ll probably all be living online because we would all crave for better, quicker, and easier ways of disseminating information.

Someone asked me why I referred to social media as a personality and I told him that it’s because social media is alive. One evidence that something is alive is growth and reproduction.

Futurencer

INFLUENCER MARKETING – THE FUTURE OR NOT?

Source: Pexels

Source: Pexels

In the world we currently live in, we are all looking for that next big thing we can all take advantage of that will likely deliver the desired value. Over the past few years, we have seen a plethora of marketing strategies get implemented; some worked and some didn’t. Also, we have seen marketing communications evolve over time for the same reasons.

One very recent marketing inclusion that’s sweeping across the business landscape is the Influencer Marketing – Is this the future or not?

Source: Eveyo

Source: Eveyo

Based on thorough analysis, influencer marketing has been an age old practice as celebrities have always been used to promote products, services, and events all over the globe. However, what’s new is the use of popular social media personalities to promote same. The latter has proven to be equally effective as these influencer have a relationship with their niche audience and they seemingly gain their trust.

Influencer marketing is arguably the future of marketing in Africa and the only way we can take that away is to permanently shut down social media platforms and every other form of media so we no longer make celebrities out of people. Although there are newer marketing channels to be unveiled in the nearest future but the influencer marketing channel would continually remain open.

If you disagree or have an opinion that will further strengthen this, kindly share. Leave your thoughts in the comment section below.

Live it, Own it

SOCIAL MEDIA PLATFORMS ARE FORCING BRANDS TO CREATE AUTHENTIC AND PERSONALIZED CONTENTS

Source: Unsplash

Source: Unsplash

I woke up one day to find out that a couple of contents which go out on social media weren’t getting the visibility that they needed. And so I set out to understand what was going on especially across social media platforms.

Findings showed that Social media platforms have begun to show less and less data to communities, thereby reducing the visibility a content is supposed to have. They claim that social media is becoming business driven and would want to employ means to enforce meaning conversations amongst people online – people should get social on social media once again. This therefore makes it imperative for communities to create owned media – these are media platforms ultimately controlled by the brands.

Source: Unsplash

Source: Unsplash

Why Owned Media?

It gives you ultimate control over your platforms whether it’s a blog, YouTube channel, social media pages and so on.

It is cost effective, you do not need to break the bank to get the ball rolling in the right direction but you must understand that your contents must be authentic and engaging.

These controlled platforms helps a brand carve out a niche audience to itself and also encourage consumer loyalty.

This type of media encourages longevity and versatility on the side of the brand. It employs a pragmatic approach to cater for its consumer database.

Collapse, Faint, or Fall?

FIRST OF ALL, YOU COULDN’T ATTEMPT THIS DANCE MOVE WHILE WEARING A WHITE SHIRT, BECAUSE YOUR BACK MUST HIT THE GROUND.

It’s about time something this exciting started a new trend. A couple of people have said that this new dance move inspired by the Limpopo born musician King Monada is next to madness. How would one who is obviously sane drop his backs on the ground as soon as this beat comes up?

I couldn’t help but admire the creativity behind this dance because it’s so easy, I don’t have to be a dance guru to join the fun. Well that was my thought until I knew the lyrics of the song.

See lyrics video

Oh my word!!! Did I just see sickness? I’m not sick so I’m not falling down anymore. Right here are people who obviously share my opinion on the matter and we are forming the “NFA - No Falling Association”.

This dance trend has taken Africa by storm and it is showing no signs of slowing down. However, I TINK that this song is going to make the millennials and the generation Z very obsessive when it comes to relationships; take a look at that lyrics video and see that it refuses one from walking away from a relationship no matter how sour it must have turned out to be.

See more videos inspired by King Monada Malhwedhe song…

PS: Please do not collapse; your country is spending so much on health care already.

No Social Media till You Pay Tax –Hilarious Right?

AFRICA IS STILL TRYING TO SEE THE SUN YET A FEW MEN SOMEWHERE ARE TRYING TO BLOT OUT THE RAYS SHE SEES BY IMPOSING LEVIES AND TAX ON SOCIAL MEDIA USAGE.

Source: Unsplash

Source: Unsplash

Wait before I start this article, let me enter my Patience Ozokwor moment (takes off head gear and ties it around waist). Wonders shall never end in this continent; imagine waking up to use your favourite social media apps only to find out that YOU CAN’T VIEW YOUR OWN TIMELINE just because somebody somewhere has imposed some kind of levy on social media usage.

You think this is far-fetched right? It means in your country you have it good.

Recently in Benin republic, the government cancelled a decree known as "over-the-top" platforms, which imposed a tax on users of platforms such as Twitter, Facebook and WhatsApp. The initial decree saw Local and international activists protest against the decree as they believed it was an outright attack on the freedom of expression. They delivered media content directly to users without using traditional telecommunications infrastructure such as terrestrial broadcast or satellite signals.

Source: Pexels

Source: Pexels

Also in countries like Uganda and Tanzania we saw similar developments. In July this year Uganda imposed a tax on social media platforms. Ugandans average monthly cash income for is a little over USD$100 (36,000 Naira) yet tax was imposed on them to use the medium. Tanzania passed a law on online content creators which forces bloggers to pay up to USD$900 (324,000 Naira) for a three year license. In Zambia, the government introduced a levy on internet calls for WhatsApp, Skype and Viber and it also plans to introduce a cybersecurity and cybercrimes law. Kenya passed the Computer Misuse and Cybercrimes Bill last year to police social media activity. In Nigeria, there was speculation that the minister of information was pushing for an imposition of restrictions on the usage of social media.

Source: Unspalsh

Source: Unspalsh

This trend is being spurred by the unprecedented effectiveness of social media in disseminating information, exploiting vulnerabilities and its history in starting socio-political movements. I agree that a lot of people especially in places of political power have some insecurities but if you are going to stop me from saying a hi or hello to some young lady I’ve been crushing on, then don’t use levies or tax, be more creative please.

However, if this trend is left unchecked, a few men somewhere will lock Africa away from the world and further stifle the slow progress we are beginning to experience.

What do you TINK? Leave your thought in the comment section below.

Source: Pexels

Source: Pexels