Impostor Filter


Since the inception of social media, a whole lot of innovation and revenue generating opportunities have sprung up, but right now I am concerned. Most of these social media brands like Facebook, Twitter, Instagram and so on have achieved brand equity, however, one of them have turned to bolder strategies to win over new users.

Snapchat is grabbing the bull by the tail and I’m not sure if that’s a great move but I am certain it’s an outrageously bold one. They initially came with all the amazing filters that totally transforms you to the image you’d like or to something funny, then they introduced the voice changing filter – this rose an eyebrow. Now Snapchat has come with a new filter I call The Impostor Filter, it completely transforms a man to a lady and I am like what the ****.

Take a look at these videos and tell us what you TINK in the comment section below.

I’m shook.

Get a job in 10 seconds or less


This brand innovation serves the dual purpose of brand activation and job application in the exact same simplified process. It is a Snapchat filter that lets people put on a virtual McDonald’s hat and name tag. Then, they can record a 10-second video talking about themselves and send it to McDonald’s. While this is not a full job application process, it is a recruiting system as other stages or phases have to be undergone.

I remember being nervous for my first job interview, reading and studying with the torchlight of my phone and almost having a nervous breakdown and skipping breakfast. I hate pressure, and that is all one-on-one interviews do to me. So, while this might be a fun way to conduct an interview, this interview should be restricted to some job positions, I can't take a bank's branch manager seriously if he has filters on his head. 

It certainly won’t replace a thorough face-to-face interview, but we’ll obviously take it into account. We’re looking for that positivity, bubbly personality, someone we think would be good in a customer service role. Based on what my daughter sends to her friends, you do get a bit of a glimpse [from a 10-second video].
— Shaun Ruming, McDonald’s Australia COO

This is not to benchmark the beauty, comfort and creativity/customer insight that has its hands wrapped around this innovation; I am just saying it has the potential of replacing the most common one-on-one interviews, and is that what we want?, now of course millennials would whole-heartedly subscribe to this future of work strategy, but would brands follow this path? Because what this does is rule out the chance to nail a great physical first impression; not also do you have just 10 seconds to sell yourself, you have the task of getting proper lighting and silencing environmental noise. Having established that this is a welcoming idea although we think it will be eventually welcomed but with a bit of hesitation at first. According to Coburgbanks, here are the advantages and disadvantages of video interviews:

//It’s quicker than a face-to-face interview.
//It’s cheaper than a face-to-face interview.
//It’s less effort for you and the candidate.
// You can reach long-distance candidates.
//You can cull weaker candidates right at the start of the process.
//You’ll be able to tell if they’re focused (or just reading from notes).

//The video call could be interrupted (bad signal, connection, background noise).
//You’ll find it difficult to read the candidate’s body language.
//You might have to schedule it outside of working hours (if their employers don’t know).
//It’s difficult to build rapport via a video chat.
//You have to look professional and focused (unlike via the telephone).

In conclusion, I would reiterate and say that before jumping on this innovation train, make sure it aligns with your industry. Are you a brand manager would you adopt this style of interview? Are you a job seeker, do you think this is a feasible means of recruiting?

Battle of The Snaps


Just when you thought Snapchat had gone through the worst business phase, there comes another 'glorified' Snapchat app called Gobi. Norwegian startup Gobi has raised $500,000 at a $15 Million valuation to take on Snapchat with its once peculiar 'stories' communication tool. This new mobile application offers users a platform where they can create public and private groups to share photos and videos that stay in digital space before disappearing. The stand-out feature of this app is interactivity. You can ask for opinions, like this example, "Oh hey guys, what do you think about my new platform shoes?" or "Are my sunglasses any good? I got them at a thrift store"

We learned that our users often ask for each other’s opinions in the app. Gobi now solves this by letting them do it with one simple step. The interactive stickers can be added on top of the snaps, and then the viewers will be able to tap and interact with them.

The group interactions include to mention a few; links, embedded videos and audio tracks. A “group” can be two people or a thousand members, and are categorized according to interests (indicated when signing up), locations, clubs, groups of friends or events. Since its launch in August 2015, the user base has grown to about 70,000 users; with key angel investors including Olympic gold medalist Petter Northug and billionaire farming heir Gustav Witzøe.

“The investment is a game changer for us,” says Lande. “The product is now ready, and the investment will help us executing on our the launch strategy later this year.”

Connect with them Via:

Instagram: @gobiapp

LinkedIn: Gobitech

With the advent of this app, comes a new assertion that there can never be too many apps. If you thought you just had to worry about sharing time between Instagram and Snapchat maybe add Gobi to the list. I don't think it is too early to state that this app would bite further into Snapchat's already little stake in the social media world. Why? Because Millennials would definitely buy into anything helps put their lives out there and you know it comes with a little more interaction. In the end, it is really what social media is about.

Kristoffer Lande, Gobi's CEO; originally created a Snapchat group for his college, which garnered 4,000 users, but it was not welcomed idea by Snapchat and they shut it down after about 24 hours. It was in this light that he decided to build an app that combined both snapchat's functionality with (group) messaging. 

According to AppPicker, here is what you should know about the app:


// Has a great blog for providing any news about the app
// Includes a great tutorial
// You can share snaps with as many individuals as you like
// The app allows you to join existing groups or create your own
// You can control how long your snaps last
// Also lets you add text or draw on your photos
// If you want to stay private you can share photos in ghost mode


// There is no opening walk-through that explains the app

The only problem as indicated by AppPicker is user interface; a poor user interface causes an upward spiral in your bounce rate, which means your platform is either boring or hard to use; so with regular and interesting software and application updates based on consumer insights alongside a more friendly user interface; Gobi is set to stomp on snapchat!



Lady making Snapchat stories via gettyimages 

Lady making Snapchat stories via gettyimages 

Everyone is a storyteller consciously or unconsciously. Today, we document our life stories more than ever. With technology offering us multiple media (text, audio, visual etc.) and social media providing us diverse platform of expression, everyone is becoming masters in the art of storytelling.

WhatsApp, the very popular instant messaging app with over 1.2 billion monthly active users sending about 50 billion messages a day is jumping on an interesting trend introduced by SnapChat - the trend of stories. Social media which once started out with offering users the ease of sharing life stories via text, has evolved to photos, emojis, Gifs, videos etc. But with the emergence of Snapchat the way people consume and share stories have changed. Snapchat stepped on the existing crave of people to share what was going on their life and the hunger of others wanting to know this, by offering users 24 hours timed first person told stories. The fact that stories are timed makes consumers want to dig in fast and miss no moment, stories are authentic and relatable when told in first person and this was Snapchat’s major punch. In addition, story sharers are confident in the fact that every story shared won’t last forever, giving them the incentive to life in the moment and worry less about the consequences of the coming days. Instagram jumped on this trend when they realised how successful the feature was in bringing users and drastically affecting how people shared their information

WhatsApp which will be turning 8 on the 24th of February, 2017 is launching the 'Watsapp Stories' feature today. Just like Snapchat and Instagram stories, WhatsApp stories are to last 24 hours after being shared. WhatsApp has always made it possible for users to write short status updates within the app, letting their contacts know what they are doing or feeling.  With the new feature, WhatsApp is taking this option a step further by allowing users include photos and videos in a format reminiscent of Snapchat Stories and Instagram Stories. The Status feature launches today on Android, iPhone, and Windows Phones. The company has announced that the feature will at this early stage be available in France and the Netherlands, followed by the U.K. and Spain on the February 21, and Italy, Israel, and Saudi Arabia on February 22 (all in Beta). The feature will be scaled up globally after this early testing stage.

WhatsApp-Snapchat faceoff via

WhatsApp-Snapchat faceoff via

Just like messages sent with the app, status messages are coded to stay end-to-end encrypted. The fact that WhatsApp uses phone numbers rather than user names to connect people may make it worrisome for many beacause this will expose their private life stories to everyone including friends, business partners and any other person who is a contact on Watsapp. Status messages are viewable to anyone who saves a user’s number in their phone. To tackle this, WhatsApp privacy options has constantly evolved to help users set their privacy settings on a per-status basis, that is to say, one story maybe viewable to all amongst many other which could be kept private to be viewable by just selected best friends.Using algorithm based on previous interactions the app automatically determines which status messages a user is likely to want to open, thereby automatically downloading their content and making it ready to view as soon as one opens a message. Using this technology, WhatsApp might automatically download a photo from your constant messenger if the featureis turned on, but hold off on downloading a long video from a distant user.

WhatsApp on Mobile via

WhatsApp on Mobile via

Speculations are that facebook is also testing this feature and may add stories to their options. The current trend in social networking is telling and sharing stories in first person, original reportage style, almost unedited and uncut, just as reality TV show is taking over regular pre-produced shows, people are more comfortable with life outside extra cuts and extra edits.

I'm sure Nigerians can't wait to get their hands on the new feature from WatsApp.