Nike; I Likey

NIKE IS STARTING MOVEMENTS AROUND THE WORLD WITH AMAZING ADS #JUSTDOIT

Source: AdWeek

Source: AdWeek

I remember back in the day I had a friend who sincerely wanted to become a writer and he was stalling on picking up the pen due to some thought that he had piled up in his head that he was never going to be good enough, then something happened. We were sitting in my father’s house one day watching television and someone walked in with a pair of shoes and my friend got up and left without saying a word to anyone.

I went to see him the following day and he said to me that he went home to write because he saw something that changed his life. Apparently he had seen three words written on the shoe box which were three words “just do it”. Till this day he loves to write and he wears only Nike.

If you have been paying attention to all of Nike’s just do it campaigns you will realize that this is beyond advertising, it’s about connecting to the deepest parts of people’s mindset, to spark up something. The attention has shifted from just selling but to making giants out of consumers and this will invariably lead to increased sales. People want to know that you just don’t want to take from them but you are willing to give back.

As Nike celebrates its 30th anniversary it may seem that the brand has developed a huge interest in athletes like Colin Kaepernick, Serena Williams and Caster Semenya who have had their fair share of controversy in recent times. Although this move started uproar with the rise of counter hashtag #JustBurnIt but Nike handled it with some style and the #JustDoIt campaign is unruffled.

We like what Nike is doing because they are TINKing. Nike is using their ads to start movements all over the world and it is spreading like wild fire. I’m just waiting for weekend so I can stroll into a Nike store to add to my collection.

This ad was done to inspire Latino women to get the more involved in sports. Now you see what I mean?

It Matters if it's Black or White

NIKE ADDRESSES RACIAL INEQUALITY IN NEW AD FEATURING SERENA WILLIAMS AND LeBron JAMES

Is this the land history promised? This field of play. Where the dream of fairness and mutual respect lives on. Where you are defined by actions, not your looks and beliefs. For too long these ideals have taken refuge inside these lines. Equality should have no boundaries.

Inequality, racial segregation and its affiliate social problems are an issue stemming deep into society, dating as far back as seven centuries ago; and more than ever black people need a voice(s) that count or are in the majority to help cover grounds as regards push for equality via brands and celebrities, so it is worthy of applause what Nike has done. 

Nike’s new “Equality” campaign launched Sunday with an ad featuring LeBron James, Serena Williams, Kevin Durant and many other black athletes. According to Nike’s press release, the campaign “encourages people to take the fairness and respect they see in sport and translate them off the field.
— thegrapevine.theroot.com
PHOTO COURTESY OF  NIKE

PHOTO COURTESY OF  NIKE

In addition to the ad campaign, Nike is donating $5 million this year to organizations that promote equality, according to the company’s press release.

CAST OF THE AD CAMPAIGN

CAST OF THE AD CAMPAIGN

Joining in on the global topic of equality and in equality, Leading Sports Merchandise, Nike, released a new film, simply titled “Equality,” it anchors these values in the power of sport. The film, directed by Melina Matsoukas, features LeBron James, Serena Williams, Kevin Durant, Alicia Keys, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz, amplifying their voices in an effort to uplift, open eyes and bring the positive values that sport can represent into wider focus. “Equality” also features actor Michael B. Jordan, who voices the film, and a new performance by Alicia Keys, singing Sam Cooke’s “A Change Is Gonna Come.”

KOBE BRYANT

KOBE BRYANT

SERENA WILLIAMS

SERENA WILLIAMS

ALICIA KEYS

ALICIA KEYS

The ad ran during Sunday night’s Grammys broadcast and will be aired at the NBA All-Star Weekend.

IMAGES FROM AD CAMPAIGN, Courtesy of Nike

IMAGES FROM AD CAMPAIGN, Courtesy of Nike

Now besides the fact that this has high relevance to society and its pressing problems, this can also be viewed from one angle as a marketing strategy and advertising plan; if ever there were any black activists movements group that were not in the least bit interested in the brand, by reason of this short film backing up their utmost mission, they have garnered a wider customer base and gained more loyal consumers.