Go Lite or Go Home

SOCIAL MEDIA IS CONSTANTLY EVOLVING AND FINDING NEW WAYS TO ACCOMMODATE EVERYONE.

A wise man once said “if you want to survive in business and stay afloat for a very long time, you must adopt a pragmatic approach to clients” –meaning, one size doesn’t always fit all. At the time, I didn’t understand it because I was barely fifteen and didn’t know why the heck he was telling me this, but over the years I have learnt to adopt a pragmatic approach when I make new leads and it’s been working good so far. By the way, if you are wondering who the wise man in my story is, worry no more because I don’t know him. I met him while we were both waiting at a bus station and for some reason he felt the need to tell me that, not bothering if I understood the meaning of the word “pragmatic”.

In this article I shall describe to you the meaning of that word using a trend that’s “lite-ing” up the social media space.

In 2017, a Statista report states that there are over 2.46 billion unique social media users, and it is estimated to reach 2.77 billion by 2019. How mind blowing is that? A little over quarter the world’s population. Interestingly, the World Wide Web went 2.0 not very long ago with social media and this shift has disrupted every facet of the world. I am certain that you reading this article right now are also on social media but here is the thing…

Social media is experiencing a new trend and it is designed to fix the problem of highly expensive or slow mobile data and less powerful android devices. In many countries, largely in Africa, leading social media sites such as Facebook, Twitter, Instagram, Youtube, Google, Skype and so on have launched their lite versions. Everyone is going lite, I call it the version for Africa as it consumes less data and it is phone internal memory friendly, especially if you are using the lower end android devices as is the case for many in Nigeria.

So what next are we to see with this trend?

We are set to see every other social media and other heavy web 1.0 sites launch lite versions. There was a time when websites didn’t think they needed mobile applications until the trend hit the space, now virtually every site has an app. That is likely to be the case with the lite trend, websites upon being designed will start to factor in the curation of both mobile apps and lite versions simultaneously.

Slide into my DM on Twitter

HAVE YOU EVER WANTED TO SEND A DIRECT MESSAGE TO SOMEONE ONE WHO YOU DON'T FOLLOW TWITTER BUT IS UNABLE TO? WELL, YOU DO NOT NEED TO ANNOYINGLY FOLLOW THAT PERSON ANYMORE BECAUSE TWITTER HAS MADE IT POSSIBLE FOR ITS USERS TO SLIDE INTO DMS WITHOUT FOLLOWING FIRST.

Twitter has released a formal announcement via their handle that users can now send direct messages to other users without having to follow them first. All that is needed is an accepted request.

In their support article, they explained the whole concept behind the direct messaging on twitter's platform.

To review Direct Message requests
If you have the Receive messages from anyone setting enabled, incoming messages from people you don’t follow will appear as Requests in the Messages tab. New group conversations that you’re added to by people you don’t follow will also appear in Requests. Entering the conversation, you will be asked to either Delete or Accept the message. Accepting the message will allow you to engage with the person, and will move the message to your inbox. Please note that they will not know you have seen the message until you have accepted their request.

Deleting the message will remove it from your inbox. Note: Deleting a message will not prevent that account from sending you messages in the future. You will always have the option to block the account or report the conversation. Blocked accounts cannot send you messages unless you unblock them.

Accepting the message will allow you to engage with the person. All media will be hidden prior to accepting the message.

To disable Direct Message read receipt
Direct Messages feature read receipts so you know when people have seen your messages. When someone sends you a Direct Message and your Show read receipts setting is enabled, everyone in the conversation will know when you’ve seen it. This setting is enabled by default but you can turn it off (or back on) through your settings at any time. If you turn off the Show read receipts setting, you will not be able to see read receipts from other people.

Read receipts are only viewable on the Twitter for iOS and Android apps, and twitter.com. Please note, however, that read receipts will also be sent when you view Direct Messages on mobile web.
— https://twitter.com/Twitter/status/869608493548011520

This is a good step in the right direction because people can now reach organisations and persons of interest with Direct Messaging without having to follow them first. Smart business can also use this as a rare privilege of reaching a target audience with messages about their product or services. The downside, however, is that with the free-of-cost nature of social media, many businesses will begin to send unsolicited cum incessant direct messages to users in an uncontrollable manner. There can only be hope that a control measure will be put in place.

So, go ahead and slide into that DM.

Instagram is bad for your health

ACCORDING TO YHM (YOUNG HEALTH MOVEMENT) AND RSPH (ROYAL SOCIETY OF PUBLIC HEALTH), BASED ON RATINGS BY YOUNG PEOPLE, INSTAGRAM IS BAD FOR YOUR MIND 

Truthfully I never think my Instagram is cool enough till I meet a follower that goes "oh my god! it's you, I love your page"; or the other guilty pleasure of deleting or re-posting a photo if it doesn't build up "enough" likes. What you do not know, is that gradually these feelings start to reflect and settle, the feelings of Why can't i be cool as that girl (insert handle here). 

It’s interesting to see Instagram and Snapchat ranking as the worst for mental health and well-being – both platforms are very image-focused and it appears they may be driving feelings of inadequacy and anxiety in young people.
— Shirley Cramer CBE- Chief Executive of RSPH

Royal Society of Public Health (RSPH) and the Young Health Movement (YHM) published the report, #StatusOfMind, which gave the five most popular social networks net average scores based on ratings provided by young people. The survey asked young people to score each of the social media platforms the used based on 14 health and well-being related issues, which were identified by experts as the most significant. 

According to the research, young people say four of the give most-used platforms — Facebook, Twitter, Snapchat, and Instagram — make their feelings of anxiety worse. The report says one in six young people will experience an anxiety disorder at some point in their lives, with rates of anxiety and depression increasing by 70 percent over the past 25 years.

RSPH urges social media platforms to highlight when photos of people have been digitally manipulated. The organisation is also calling for the introduction of a pop-up heavy usage warning on social media. 

Because platforms like Instagram and Facebook present highly curated versions of the people we know and the world around us, it is easy for our perspective of reality to become distorted.
— LACI GREEN, HEALTH YOUTUBER WITH 1.5 MILLION SUBSCRIBERS

Smart Brands Jump on Smart trends #KeepTheChange

BRANDS TODAY ARE MILKING FREE PR OFF TWITTER TRENDS. TWITTER TRENDS MOSTLY SPIN OFF THE MOST UNEXPECTED TOPICS AND TODAY #KEEPTHECHANGE IS HERE EARNING BRANDS EXTRA ATTENTION.

Summary of the #KeepTheChange story:

A guy(@pabloayodeji) took a girl (@missmoshiku) out, bought her food and drinks, she turned down his relationship proposal at their date. The guy came home and decided to let out his disappointment and anger through his Twitter. The girl spotted the tweets and replied with details of every money spent, sent the guy more than he spent and asked him to #KeepTheChange.

In the wake of this event, twitter Nigeria has dissected the tweet and the replies; memes are flying left and right alongside jokes but beyond the jokes, brands are taking advantage of the event in marketing their products. This always works as this marketing sytle isn’t forced, mostly laid back and at best served in the heat of the moment. Even earning the girl a brand ambassadorship.

Here are some brands who have jumped on the trend:

It’s no news that this year is the year twitter rings loudest, with Trump’s constant fire on twitter the world is glued to their timelines in hope of the worst or perhaps the best. Twitter today is number one place news breaks; news platforms now report events off twitter which years back used to be vice versa (users tweet reports from News platforms).

The 140 Character limit has never stopped the world from engaging with this powerful tool and Nigeria has not been left out in all this. Twitter; Constantly shaping popular opinion and pop culture in Nigeria has been the tool that powered rallies that ensured the unseating of last the Presiden. Today Twitter Nigeria is taking a new shape and brands are learning the game fast. The most popular topics on twitter Nigeria hover around football, pop culture, relationship and sexuality, politics, culture and lifestyle. When looking for which marketing direction to take, these are the topics to tap into most times.

Knowing the power twitter possesses in modern Nigeria especially in opinion shaping and pop culture trends, smart brands are investing big in being alert and the first to jump on opportunities like this.

Blood Bank on the go

A YOUNG NIGERIAN GIRL IS BRIDGING THE BLOOD DEMAND GAP IN NIGERIA USING THE INTERNET AS A TOOL.

Bukola Bolarinwa Bukky is bridging the widening blood supply gap in the country through her online platform, Haima Health Initiative. She recruits voluntary donors through the platform. Leveraging on social media and the internet, more and more donors are being reached and adopted into the initiative. So far the Haima Health Initiative has recruited about 570 donors into the initiative's blood donation data base. All donors have been screened and are available for donations when needed. According to their official website the initiative aims at increasing its database through developing user friendly mobile applications for blood donations with GPS technology incorporated thereby tackling the challenge of urgency in supply.

While the demand for blood grows in Nigeria, national blood supplies are getting overburdened and are mostly not sufficient to meet the urgent requirements in the country. Effective strategies for blood safety and availability are hardly in place making the demand and supply process tougher. A great percentage of maternal deaths related to pregnancy and childbirth in Sub-Saharan Africa has excessive bleeding as the leading cause. Blood which plays a strong role in major medical procedures from Children fighting for their lives against severe malaria to sickle cell patients in crisis or some other condition leading to life threatening anaemia; Surgical patients mostly need blood to ensure they survive a life-saving procedure and most times local blood supplies are never enough.

Haima Health Initiative is using the internet and social media as a tool in giving solution to this problem through online awareness and occasional blood drive.

Following the impact she’s making she was selected for the2017 Queen’s Young Leaders Awards, an award which recognises and celebrates exceptional young people aged 18 to 29 in the Commonwealth who are driving change within their communities and transforming people’s lives.