Glocalization of Advertising


Source: Unsplash

Source: Unsplash

Back in the day, advertising in Nigeria was big on imitating foreign ads. They almost always made the brand seem far from the consumer forgetting that the consumer they want to reach were in their very own vicinity. Now advertising has become more intelligent and activities are shifting away from just marketing communications towards embedding products into the day to day activities of consumers.

Alright so check this out

Did you see that? What ever happened to the Sprite triple slam thing, the refresh your thirst thing? I remember seeing a Sprite basketball ad when I was a lot younger, then when basketball wasn’t even main stream in Nigeria –it still isn’t but its recognition is growing fast. Now this ad had some suya in it, South Africans call it braai. Now I can relate to the trying to woo a girl and eating suya with a lot of pepper. I totally loved it.

This Airtel ad taps into the joy of merriment we experience every other weekend.

MTN did an amazing job with this ad as they were able to show how they play an important part in very important events in people’s lives. I almost cried.

H2Oh killed the art of glocalization with this one; from the stables of Africa to the rest of the world.

Let’s Go NUUD...



What are we wearing all these clothing for if not to look good, so let’s go NUUD this week with ADEBAYO ORISIRISI; the spontaneous unpredictable young designer who wants to take the world one thread at a time.

The FUT-Minna graduate is one who loves to keep fit by spending some time in the gym and playing soccer every weekend, loves good food and can’t be separated from his measuring tape.

He defines the NUUD brand as tailor made; every style is not just supposed to fit the person wearing it, but it’s supposed to accentuate his/her personality. For NUUD it’s not just about making clothes, it’s about designing YOU, which is why they take their time to make designs that’ll turn necks- he said.


NUUD is a testament of hard work and sheer will as there’s a number of challenges especially in the Nigerian fashion market that wants to drown such ventures but the good thing is, tenacity resides’ in the blood.


NUUD is designed to make you feel like the man irrespective of social status- YOU ARE THE MAN ONLY WHEN YOU GO NUUD.

This young versatile designer is inspired by colour, shape, style, and is driven by the will to make you look good and have your outfits leave a long lasting impression in the minds of anyone and everyone who sees you -The NUUD Effect.


Before we spoke to the designer, we were under the impression that the fashion market in Nigeria is super saturated due to the sudden rise of designers on social media and otherwise.

He said that the market isn’t half as saturated as it ought to be as there are over 180 million Nigerians living in Nigeria and there are only a handful of designers who are responsible for the meeting the ever growing demand; everyone needs to look good, so let’s do this.

The mission of NUUD is to cater for every demographics’ clothing need. No matter where you sit, if you go NUUD you’ll step out with the sense of pride that only NUUD can give.