Go Big Or Go Home!

NIKE HAS DECIDED TO LAUNCH ITS FIRST PLUS-SIZED RANGE OF WORK-OUT CLOTHES/SPORTS WEAR

Trust me, if you had a sexy gym wear, you would be hyped daily to head out to the gym. You know how uncomfortable it is to manage to struggle to fit into those leggings 3 sizes smaller only to be unable to make it to even your front door. So, for my beautiful plus sized ladies, Nike has created special sports outfit for you to fill your curves with. Happy? I bet you are! 

The athletic brand launched a plus-size clothing line with new sizes 1X through 3X on more than 200 products, including athletic shirts, pants, shorts and jackets. New sports bras will go up to size 38E. With a teaser back in July,2016, which got over 79,000 likes and got us anticipating, we are glad it is finally here. 

Strong is the keyword for us; size doesn’t matter.
— Helen Boucher, Nike's Vice President of Women's Training Apparel

They have gotten loads of positive reactions from what seems to be loyal and patient customers as gathered from twitter; and the outfits aren't just made to fit but promote movement; In fact, each product it makes has to run through six core movements which is plunging, squatting, bending, rotating, pushing, and pulling. 

Inclusion and meeting needs should be the sole purpose of every business brand, so great job Nike and thank you for restoring confidence and a sense of belonging; urm hello Adidas and counterparts?.

It Matters if it's Black or White

NIKE ADDRESSES RACIAL INEQUALITY IN NEW AD FEATURING SERENA WILLIAMS AND LeBron JAMES

Is this the land history promised? This field of play. Where the dream of fairness and mutual respect lives on. Where you are defined by actions, not your looks and beliefs. For too long these ideals have taken refuge inside these lines. Equality should have no boundaries.

Inequality, racial segregation and its affiliate social problems are an issue stemming deep into society, dating as far back as seven centuries ago; and more than ever black people need a voice(s) that count or are in the majority to help cover grounds as regards push for equality via brands and celebrities, so it is worthy of applause what Nike has done. 

Nike’s new “Equality” campaign launched Sunday with an ad featuring LeBron James, Serena Williams, Kevin Durant and many other black athletes. According to Nike’s press release, the campaign “encourages people to take the fairness and respect they see in sport and translate them off the field.
— thegrapevine.theroot.com
PHOTO COURTESY OF  NIKE

PHOTO COURTESY OF  NIKE

In addition to the ad campaign, Nike is donating $5 million this year to organizations that promote equality, according to the company’s press release.

CAST OF THE AD CAMPAIGN

CAST OF THE AD CAMPAIGN

Joining in on the global topic of equality and in equality, Leading Sports Merchandise, Nike, released a new film, simply titled “Equality,” it anchors these values in the power of sport. The film, directed by Melina Matsoukas, features LeBron James, Serena Williams, Kevin Durant, Alicia Keys, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz, amplifying their voices in an effort to uplift, open eyes and bring the positive values that sport can represent into wider focus. “Equality” also features actor Michael B. Jordan, who voices the film, and a new performance by Alicia Keys, singing Sam Cooke’s “A Change Is Gonna Come.”

KOBE BRYANT

KOBE BRYANT

SERENA WILLIAMS

SERENA WILLIAMS

ALICIA KEYS

ALICIA KEYS

The ad ran during Sunday night’s Grammys broadcast and will be aired at the NBA All-Star Weekend.

IMAGES FROM AD CAMPAIGN, Courtesy of Nike

IMAGES FROM AD CAMPAIGN, Courtesy of Nike

Now besides the fact that this has high relevance to society and its pressing problems, this can also be viewed from one angle as a marketing strategy and advertising plan; if ever there were any black activists movements group that were not in the least bit interested in the brand, by reason of this short film backing up their utmost mission, they have garnered a wider customer base and gained more loyal consumers.