Alter Native

THERE’S A NEW KIND OF MUSIC STORMING THE AFRICAN AIRWAVES AND IT’S CALLED ALTERNATIVE MUSIC

Source: Pexels

Source: Pexels

I’m a lover of music - African music.

Music is certainly a powerful tool as it can start trends and end them, it can reveal a new pop-culture icon every time a new hit single is released, promote a brand, influence a market, start a culture, transform a mindset and so many more. The power of music in my opinion is unparalleled in driving a message deep into the minds of the audience. So wield it power wisely.

Also there’s quite a number of African artist who are blessed with the ability to wield this unique ability in a very unique way and are pulling major stunts across the globe, a number of them are from the most populous African nation, Nigeria. We can’t really talk about the entertainment industry without mention what our brothers in Nigeria are doing.

However, this article isn’t about the entire music industry but about the new school musician popularly known as the Alternative Musicians. Right now, this trend is blowing up all around Africa as people do not really want to listen to the traditional style of music, the want to hear something different, something unique, something beyond the ordinary. A couple of musicians fall into this alternative music category and they are doing so well, they include but are certainly not limited to Odunsi the engine, Santi, Amarae, Wavy the Creator, Chyn, Nonso Amadi, Funbi, Temsbaby, Ric Hassani, Johnny Drille, Terry Akpala, and so many others.

This certainly gives us a glimpse into the future as it tells us that for you to win in this competitive market, you must be authentic, original, innovative, and unique.

TINK.

Afro Soul Pop

THIS GENRE IS GIVING RISE TO GREAT SOUND, INCREASED CREATIVITY, AND A DYNAMIC INDUSTRY

Afro-soul-pop is a music genre that is a fusion between soul music and African sound and pop or should I say pop-culture. Its distinctive feature from any other African Music genre is the emotional vocals, it’s soft upbeat sound – I always wondered how soft and upbeat were able to come together to make something beautiful.

This genre is making hits out of African music across the continent and showcasing great talents. Although there are some resemblance between this genre and a few other Afro centric genres but you can almost tell the difference.

The trend of African artists creating their own genre is sure to lead us to newer sounds and a more dynamic entertainment industry. We certainly encourage creativity however way it comes. As African continually create their own sound, the likelihood of headlining events in more distant European countries is on the brink of happening.

Music Marries Movies

MUSICIANS ARE BEGINNING TO TAKE UP LEAD ROLES IN AFRICAN MOVIES

Source: Unspalsh

Source: Unspalsh

It always makes me happy when two separate entities are joined together in holy matrimony. Well in this case, I’m not sure how holy this matrimony is but I like the idea of a joining. Although this trend I’m about to reveal is the norm in many European countries and the Americas, but it is largely a new trend in this part of the world and it is highly welcomed.

I’m sure you must have noticed that your favourite music stars aren’t just gracing your TV screens in their music videos but have begun to unlock their hidden talent in acting. These musicians have begun to take up lead roles in African movies and they are doing a fantastic job, I must say.

Especially in Nigeria, musicians used to stay away from taking up movie roles but right now not anymore. Two block buster movies form the Nigerian movie industry a.k.a Nollywood has seen this trend to full swing. First was “The wedding party” which had Nigerian music icons Banky W and Ikechukwu grace the screens,

Source: Ayola.tv

Source: Ayola.tv

and second was “King of Boys” which had Ill bliss and Reminisce join the list of Nigerian actors. By the way, if you haven’t seen any of those movies you are doing yourself a total disfavor.

Source: Pulse

Source: Pulse

We TINK that in the nearest future we are going to see music artists compete with actors for roles in more African movies. This is definitely going to lead to a speedy and more healthy development in the industry.

This is sure an exciting trend to keep an eye on.

Collapse, Faint, or Fall?

FIRST OF ALL, YOU COULDN’T ATTEMPT THIS DANCE MOVE WHILE WEARING A WHITE SHIRT, BECAUSE YOUR BACK MUST HIT THE GROUND.

It’s about time something this exciting started a new trend. A couple of people have said that this new dance move inspired by the Limpopo born musician King Monada is next to madness. How would one who is obviously sane drop his backs on the ground as soon as this beat comes up?

I couldn’t help but admire the creativity behind this dance because it’s so easy, I don’t have to be a dance guru to join the fun. Well that was my thought until I knew the lyrics of the song.

See lyrics video

Oh my word!!! Did I just see sickness? I’m not sick so I’m not falling down anymore. Right here are people who obviously share my opinion on the matter and we are forming the “NFA - No Falling Association”.

This dance trend has taken Africa by storm and it is showing no signs of slowing down. However, I TINK that this song is going to make the millennials and the generation Z very obsessive when it comes to relationships; take a look at that lyrics video and see that it refuses one from walking away from a relationship no matter how sour it must have turned out to be.

See more videos inspired by King Monada Malhwedhe song…

PS: Please do not collapse; your country is spending so much on health care already.

YouNiVerse- The Collabo

THE POWER OF COMBINING EFFORTS IS AN AMAZING ENERGY TO HARNESS. INDIVIDUALS AND BUSINESSES ARE CURRENTLY SEEING ITS POTENTIAL AND ARE EXPLOITING IT.

Source: Unsplash

Source: Unsplash

If you have been logged on to our page for the past couple of days you must have noticed our Youniverse series and this is the 3rd episode. You may not already know by now where this is going but by the time the last episode is released, the perfect picture would have been painted in your mind. The first episode talked about the U-Story, how in your world you sing your own song –You-Ni-Verse and how brands have taken advantage of this perspective, and the second episode talks about you being super- owning your identity, now episode 3 –the collabo.

Like a song, you must have first put the beat and theme together –Youniverse, then you put your personality into whatever it is your doing –be super, and then you move on to collaborating with others. One can only do so much by himself but with a few good men you can take the world.

Source: Unsplash

Source: Unsplash

This is a trend that’s being adopted everywhere, for instance, very recently Shazam joined forces with Apple, Facebook took ownership of Instagram and WhatsApp, banks in Africa are consolidating efforts, these are all in a view to deliver value and make global impact. It’s not enough to stand on stage to sing your best song (live your best life) and be amazing, you ought to make global impact.

Source: Unsplash

Source: Unsplash

In Africa, everyone is seemingly gunning to become their own boss; this trend is seen mainly among millennials as we constantly see the rise of entrepreneurs every now and then. This result to having small businesses here and there which add little or no value but imagine what 4 or 5 small businesses can become if only they join forces and grow together.

Like they say “no one is an island”, we are citizens of the world.

Even smaller businesses have adopted this global perspective, which is why nearly every business has a digital presence through social media and web pages.