The Rap Awakening

THERE’S A NEW WAVE IN THE RAP MUSIC INDUSTRY THAT’S BLOWING ACROSS AFRICA AND SOURCES SAY IT IS STARTING FROM NIGERIA – A REBIRTH IN RAP MUSIC

Source: Aledeh

Source: Aledeh

There are two things in life that finds an amazing way to unite Africans no matter the obvious differences and they are music and sports – in that order. You are likely to find 2 out of 10 people who could say that they don’t really pay any mind to sports but I can guarantee you that there’s hardly anybody on the surface of the earth that doesn’t like music – unless the person came visiting from Mars.

There are a million and one things I could outline in this short article about music which I am certain are not new to you but that is neither why you are reading this article nor I am writing this article. We are both here because of this new wave – the diss tracks.

Diss tracks aren’t new in the rap industry, it is as old as rap music itself. One recent diss track that rocked the global stage was that between Machine Gun Kelly and maestro himself, Eminem. I mean who didn’t listen to the bars they spat? I think I listened to both rappers like a hundred times each.

Diss tracks kind of died out of the African airwaves for a long time as rappers started to play safe. The diss tracks that really got Nigerians talking and also helped rap music become widely acceptable in Nigeria was that which was done by veterans Idris Abdulkareem and Ruggedman in the 2000s – those were the years – Nigerian millennials would certainly appreciate this.

I guess diss tracks are the new vibe, causing a new wave to blow across Nigeria and breathing new life into the Nigerian rap music industry.

Veteran, business mogul, and lyrical titan recently released a diss track in response to the diss track initially released by rap sensation, Vector the Viper. If you are yet to listen to it don’t waste another second, watch videos below, it is absolutely lit. 

Now that this trend has hit the shores of Nigeria again and in this post digital era, rest assured that this is going to cause a ripple effect across the continent. I personally cannot wait for what Kenyan, South African, and other African rappers are going to do.

Many have asked if rappers engaging in lyrical battles and releasing diss tracks helps their careers or whether or not it is something they should have even indulged in the first place. Well I’ll put it like this, it increases mentions and impressions, catches attention and increases listenership. What more would you ask for if you were in showbiz?