Fashion is Bigger Than You

FASHION IN AFRICA IS BIGGER THAN THE CONTINENT; IT’S AFRO COSMOS

Source: Pinterest

Source: Pinterest

Source: Kamdora

Source: Kamdora

The term Afro Cosmos means to be larger than life; the Afrocentric disposition is one which cannot be boxed in and as such it travels beyond our imagination and tends to outlive us. African fashion has most certainly attained such feat hence its Afro Cosmos.

Over the years fashion has evolved from what we wear to being a life style. With fashion people especially Africans can express themselves and it isn’t limited to a few emotions but any and all of them. From fashion you can tell when one is in love, doesn’t care, ready to work, the persons attitude, personality, mind-set, style and so on.

Source: Kamdora

Source: Kamdora

Source: Kamdora

Source: Kamdora

Everyone loves new clothes, everyone loves great clothes, and as such everyone loves the African design; if you don’t, it would only mean that you missed your medical appointment last week.

When I think about fashion in Africa a 2014 Nigerian ad starring Jewel by Lisa resonates in my mind. It talked about what the brand was going to do with African prints and designs over the years and truthfully we have seen it happen. I love the African design and I wear it practically every day.

The trend has gotten everyone spotting the African design on a daily bases in the streets, malls, offices, planes, and everywhere else you can find a fashion lover.

Africa’s New Creative Direction

BRANDING WITH SOCIETAL SENTIMENTS IS THE NEW COMPETITIVE FRONTIER SPURRING CREATIVITY AMONGST BRANDS

Source: Pexels

Source: Pexels

It’s bursting out from every side; imprinted in the African DNA is creativity. In every way, shape, and form, Africans have made effortless attempts to showcase the level of creativity locked away on the inside. We have seen this countless times in entertainment (music, movies, comedy, gaming etc) we have also seen it in technological advancements and we are not relenting.

The Advertising industry is a fore runner in this field as the life blood of the industry certainly depends on its fluid ability to be creative and its agility towards being innovative. As a result, Africa is outlining it new creative direction. African brands have done very well with pricing and availability. Product prices are doing very well in the market and these commodities are readily available, however, brands and businesses have identified a new front for competition which is branding for good.

Source: Pexels

Source: Pexels

Euromonitor top 10 consumer trends 2019 report highlights that consumers are now willing to pay more to purchase products from brands that are economically sensitive. Brands that are creating products that are environmentally friendly are adopting practices and implementing policies that contribute to environmental health is sure to win in this competitive front.

Afro-Creativity

THE OUTSIDE WORLD WILL NO LONGER INFLUENCE AFRICA, CREATIVITY WILL BE BY US AND FOR US AND TO THE REST OF THE WORLD.

Source: Unsplash

Source: Unsplash

It’s beyond your imagination, it’s something you and I both have never seen before. It will surely blow our minds – this is the promise of creative agencies in Africa going forward. In previous years we have seen exceptional creativity from adverts to music to movies to events and to every facet of the economy that need some level of creativity to breathe new air. As a result of this uprising, African artists and designs gained a lot of recognition from international entities – it’s from Africa to the rest of the world now.

Despite all the accolades true Africanism received in recent time we however saw some influences from other bodies especially Hollywood. The music and movie industry in Africa toned down on the level of influence it imposes on itself from international bodies and going forward we are set to see an industry free of external influences.

Source: Unsplash

Source: Unsplash

Original and authentic top notch creativity is soon to over flow the shores the African continent. We are going to show the world what creativity really looks like.

I am particularly excited about the future because I am certainly going to write about it.

#Smiles

The Older the Better

YOUNGER MEN ARE BEGINNING TO DATE OLDER WOMEN, WHY?

Source: Pexels

Source: Pexels

You know the saying, “the older the wine, the better it gets”? This is seemingly becoming a mantra across Africa because we are beginning to see young men aim for the better tasting wine, I mean, who doesn’t want the best things in life, but with the African culture we aren’t totally certain if this trend is permissible but it’s happening anyway.

At the moment, younger men are fancying the possibility of dating older women. This used to be a trend we only saw in European countries or the Americas, for example French President Macron and his Wife Gritte who is 24 years older than him, Nick Canon and Mariah Carey who is 10 years older than him, and the list goes on. One example we learned of was in Nigeria, Ojukwu and Bianca but Ojukwu (the man) was a lot of years older than his wife – meaning that Africans don’t really believe that the woman should be older.

Source: Pexels

Source: Pexels

However, Africans are fancying the option and these are the possible reasons why:

1. Times are hard: Older women have already gone through life and have gotten somethings fir themselves, so the man could just get intimate with her and have everything made –this in my opinion is the cowardly, lazy option.

2. She’s more focused and independent: older women have proven to be more focused as they know what they want and aren’t dependent on the male counterpart.

3. Minimal troubles: men generally believe that younger women are problematic due to inexperience.

4. Comfortable with sexuality: older women are more comfortable with their sexuality as they already know what works for them and what doesn’t.

5. Symbiotic relationship: it is believed that older women offer a symbiotic relationship as they can bring more to the table in terms of experience, guidance, finances etc. which isn’t always the case with the younger ladies.

Source: Pexels

Source: Pexels

The reason we weren’t able to highlight an African example earlier is because they never took it to the marriage level, but with the intensity observed, this trend is poised to walk many younger men and older women down the aisle in Africa pretty soon.

Your Country is Targeting You

COUNTRIES ARE EXECUTING ADVERTISING CAMPAIGNS NOW

Source: Pexels

Source: Pexels

Back in the day I used to think that advertising was meant for only those who had something to sell or something to show but that seemingly isn’t the case anymore.

Back in the day, if you wanted to advertise, one of the first things you must have thought about is where; where you want to advertise – a geographical location. However, the reverse seems to be the case right now, geographical locations are targeting us – your country wants to sell to you and the rest of the world.

During the recently played English Premiere League (EPL) game which saw Arsenal defeat Tottenham by 4 goals to 2, I saw an ad in bold caps and it read “VISIT RWANDA”. Apparently, Rwanda is partnering with Arsenal to increase her visibility.

Source: Horizont

Source: Horizont

Kenya very recently released its first ever CNN video to showcase the richness and vastness of the land and cultural diversity.

Mauritius and Tanzania have taken to advertising to show the world what a great tourist destination they are.

Apparently, the presidents in Africa can now be seen as the brand/marketing director of their respective nations as every African country seems to have something to sell or show.

The GMD/CEO Insight Redefini Group, Dr. Ken Onyeali Ikpe would say “an entity that does not advertise is like a man winking at a girl in dark’’ – truth is she won’t notice you. Little wonder why African nations have chosen to put themselves out there.