FASHION IN AFRICA IS BIGGER THAN THE CONTINENT; IT’S AFRO COSMOS
The term Afro Cosmos means to be larger than life; the Afrocentric disposition is one which cannot be boxed in and as such it travels beyond our imagination and tends to outlive us. African fashion has most certainly attained such feat hence its Afro Cosmos.
Over the years fashion has evolved from what we wear to being a life style. With fashion people especially Africans can express themselves and it isn’t limited to a few emotions but any and all of them. From fashion you can tell when one is in love, doesn’t care, ready to work, the persons attitude, personality, mind-set, style and so on.
Everyone loves new clothes, everyone loves great clothes, and as such everyone loves the African design; if you don’t, it would only mean that you missed your medical appointment last week.
When I think about fashion in Africa a 2014 Nigerian ad starring Jewel by Lisa resonates in my mind. It talked about what the brand was going to do with African prints and designs over the years and truthfully we have seen it happen. I love the African design and I wear it practically every day.
The trend has gotten everyone spotting the African design on a daily bases in the streets, malls, offices, planes, and everywhere else you can find a fashion lover.