Rise of the Green

WHAT YOU PUT INTO YOUR MOUTH IS ARGUABLY THE MOST IMPORTANT THING TO YOUR BODY.

Source: Unsplash

Source: Unsplash

A friend of mine got ill once and she was complaining to me about the ailment. As she started highlighting the effects of the ailment she mentioned loss of appetite. Immediately, my doctor cap came on. I always advocate for people to ensure they eat something whenever they get sick even if they have to force the food down their throats as your body needs food to function optimally and the more you stay away from food, the more powerful the ailment becomes.

The paragraph you just read was just to buttress the importance of eating but here is what this article is truly about.

The other day, a colleague of mine asked me to totally cut out processed food from my diet and stay strictly organic if I wanted to lead a healthy and long life. I thought to myself, I do not have a farm so how in the world am I supposed to stay organic? A huge percentage of foods consumed in Africa are processed and not everyone gets to have access to organic meals as they ought but this is gradually changing.

Source: Unsplash

Source: Unsplash

Africa is beginning to see the rise of the green, as African consumers become the more health conscious and are going for organic meals. As a result, there has been an increase in the number of green product retailers, thereby enhancing the ease of access to the desired organic meals. The health benefits of green –vegetables –are tremendous. They are very rich in vitamins and minerals, low in cholesterol, boosts immune system, ensures strong bones and vitality, they enhance skin health, they prevent obesity and diseases and so much more. Processed foods on the other hand have been found to be harmful to the body over time.

Source: Nature

Source: Nature

What does this mean for many FMCGs?

It means that as 2019 is gradually ushered in, some FMCGs are sure to record a drop in sales as the movement against processed meals will heighten among consumers. However, if these companies could come up with communication strategies enlightening consumers about the health benefits of their products, then they are sure to stay in business otherwise they stand the risk of being phased out. Consumers across the content are strictly considering the health implications of what goes into their bodies.

App for Aids

NEW APP FROM STAR TIMES YOU DEFINITELY NEED TO HAVE ON YOUR PHONE

Source: Pexels

Source: Pexels

Is it just me or it seems like there’s practically an app for virtually everything, an App for folding clothes, for drinking water, for tying shoe laces and so on. I don’t think my device has the memory capacity or the processor to accommodate every single app that’s been built.

This approach to reaching more people, especially young people, was born out of the will to reach them seamlessly as people do nearly everything with their mobile devices these days.

Star times, a leading digital television service provider has launched an App to increase awareness of HIV/AIDS among young people in Kenya. According to the brand, it is a step to eradicating the epidemic from Africa. In conjunction with UNAIDS, both organizations intend to use technology to roll out contents to as many young people who are likely to watch video contents. Trust me, that is nearly every young person with a phone.

Source: Pexels

Source: Pexels

We TINK the strategy that’s being employed is going to be outrageously effective as young people spend more time on their phones watching video contents, which is most consumed compared to every other format. However, it all boils down to great content. Young people don’t like to stream boring contents.

The App currently has over 8 million downloads and is projected to reach 15 million downloads by the end of the year.

We just hope that when this App achieves the desired success by Star Times and UNAIDS, it will extend its reach to sensitizing people about other forms of ailments such as STIs because people not just Africans, need to remain healthy and strong to lead a long vibrant life.

What’s For Breakfast? Beer!!

NO JOKES AT ALL, YOU CAN NOW HAVE BEER FOR BREAKFAST?

Source: Crazy for Crust

Source: Crazy for Crust

Isn’t it interesting how people can think up a few thoughts to turn two distant products into something remarkably amazing? I’m stunned.

Wait a minute, if you have a problem with alcohol, then this article is not for you, but if you are willing to live your best life by experimenting every new invention that catches the eye and you don’t have a single ounce of problem with alcohol, then this article is certainly for you.

Source: Lost in Lagos

Source: Lost in Lagos

I am pleased to introduce to you my new found love, BEER BREAD!

Source: Live Love Pasta

Source: Live Love Pasta

Yes you read that right, its bread made from beer or you can say beer flavor. This is certainly a welcomed innovation for young men around the country as there is no moral bias to having bread for breakfast but there is for having beer for breakfast. This is having the best of both worlds all at once.

Source: Food and Wine

Source: Food and Wine

This bread is sure to enter the Nigerian market with a big bang, no theory; this is going to be all practical.

Soon bread will be a must have at parties and events.

Leave us a comment below, tell us what you TINK about this trend.

Beernovation

IF YOU LIKE BEER LIKE I DO, AND LOVE ITS UNIQUE TASTE, THEN I’M SURE YOU’D LOVE THIS ONE.

Source: ColourBox

Source: ColourBox

An innovative brand has thought to tip the scale with a brand new, never seen or heard before innovation, which is sure to tip the economically friendly brand scale. Every brand at the moment is keen on improving its brand perception and also enhancing its community service responsibility, in other words we are sure to see some mind joggling innovations soon.

The alcohol industry in Nigeria is currently worth over $6.5 billion and beer accounts for 55% of the market, according to a 2017 Passport report. This therefore beckons on breweries everywhere to be spontaneously innovative to remain afloat in this very saturated and highly competitive market. Remember that it was just a few years ago that beer brands started to venture into a more portable option –a shift away from the glass bottles –as a result, they ventured into the usage of cans in a bid to be part of the daily activities of its consumers. Little wonder why some people go to the office with water bottles, you’ll think its water but no, men need the burst that only beer can give to tackle the days’ tasks.

Source: Telegraph

Source: Telegraph

So, what is happening in the beer industry?

Carlsberg; a top beer brand made by Carlsberg group –a global leader in the beer industry has decided to shake the industry’s table. The brand has brought a dazzling new innovation to the beer market as it becomes the first brand to do away with the plastic rings as they use adhesive to hold cans together. So no need to use rings to bind a couple of cans anymore, use glue.

As an environmentalist I commend this initiative because we know that plastics aren’t environmentally friendly as it’s hardly biodegradable and incinerating them will release carbon dioxide into the atmosphere..

This innovation will promote a healthy environment, position the brand as a health conscious brand –which would lead people to consuming more; it’ll reduce the number of plastic waste within communities and so on.

Source: NettoMarketft

Source: NettoMarketft

We TINK that we are set to see more brands take on this innovative approach and then we can all say good bye to the plastic rings. We are excited to know that more and more brands are becoming more and more health conscious and are genuinely concerned about the wellbeing of consumers.

So I’m ending this article with a full stop (.) as I open a can of beer to watch the repeat of the Champions League games.