Should Men Be Feminists?

THE CONCEPT OF FEMINISM HAS FOUND IT’S WAY INTO THE FABRICS OF OUR CULTURE

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In a nutshell, feminism is a movement of an ideology that hinges on the equality of the sexes. They say, “no preferences, no special treatments, no nothing, treat women and men equally”. Although, there’s still a number of people who believe that the movement is an effort in futility as male dominance is an age long tradition. This however has not deterred women all over the world from pushing for what they believe. The success of movements such as the #MeToo movement is proof positive that this feat is attainable. Brands and government parastatals have endorsed this feminist ideology and put laws and policies in place to foster the acceptance.

In advertising and marketing communications, there is now something known as “the female centered design” as it is now believed that for marketing campaigns to be effective there is need to segment the target audience appropriately.

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The question here now is, should men be feminists?

People have argued that men are not needed to join the movement, however, their participation would be appreciated, as the movement isn’t against men but against a system that have over the years broken down the self-esteem of many woman, whilst others say that it is of necessity and great importance that men join in on the movement to show their support of things that are right and not to just sit back and watch how things pan out.

Well, I believe that being a feminist in itself isn’t a gender related adjective however it is a gender related war. If this line made you smile, then we think alike. What I’m trying to say in essence is that, both men and women who follow through on the ideology may refer to themselves as feminists.

Kindly tell us what you TINK in the comment section.

Female President –You Can’t Stop Her

THE FEMALES ARE NOT HOLDING BACK AS THEY ARE REACHING THE APEX OF GOVERNANCE IN AFRICA.

Source: Timeslive

Source: Timeslive

This most certainly has something to do with the gender equality movement around the world. Nations everywhere have begun to consciously ensure the inclusion of women in every facet of the economy and this is being experienced in politics. Countries globally, have experienced a massive shift as women have begun to reach the apex in society, for example we saw the Croatian president Kolinda Grabar-Kitarović grace the world cup 2018 finals.

And now Africa has swallowed her pride as Ethiopia joins Mauritus and Liberia in appointing a female president. Interesting how we refer to Africa as a female yet many parts of the continent wouldn’t even dare to see a woman lead let alone become president. The current Ethiopian president, who is also Ethiopia’s first female president Sahle-Work Zewde, has broken those walls and taken center stage of governance.

This trend is gradually sweeping through Africa and soon women will no longer be excluded from being whatever they choose to be.

Nigerian Advertising, Take a Look at What UK is Doing

Nigerian Advertising, Take a Look at What UK is Doing

Advertising in Nigeria seems to be holding on tight to old ways and expressions. An industry that prides itself as “Creative”, the Nigerian Marketing and Communication space has proven to be very undeserving. Rarely do commercials are here sell products in creative and brilliant ways, at least never enough to make it to the ‘Brilliant Ads” page.

But beyond a lack of creativity there also are many modern day tone deaf expressions in many Nigerian adverts. Take for example, any detergent or food (especially bouillon cube) ad, would portray the woman as the hero of the house, sweeping, cleaning, cooking and stuck in the kitchen, sometimes supported by her little daughter while the boys are left playing football outside, the men watching football or doing other “fatherly duties”

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Nike is Bold for Change

NIKE IS EXPANDING POSSIBILITIES FOR WOMEN NOW MORE THAN EVER, FIRST WITH A PLUS SIZE COLLECTION FOR WOMEN, NOW WITH A HIJAB COLLECTION FOR MUSLIM WOMEN IN SPORTS, NIKE IS BOLD FOR CHANGE.

Nike Pro Hijab // Photo via Mashable

Nike Pro Hijab // Photo via Mashable

The world is fast changing and global view towards women is expanding beyond the kitchen and home. Women are daring roles and positions that were seen as impossible decades back. 21st century women are broadening the lines along all social, political and economic barriers. With a more and more corporations, organization and bodies leading a voice to inclusion and inequality for women worldwide, popular sports brand, Nike this week has taken more than just one bold step in this cause. First with the launch of a plus-size clothing line for women encouraging women and men to accept themselves beyond body statistics and second with the recent announcement of soon to come collection for Muslim women athletes labelled “Nike Pro Hijab” The collection will be released by Spring 2018.

Nike revealed in a statement as quoted by Al Arabiya English saying

The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport

With more Muslim women taking on sports, It was only a matter of time for this move to materialize. With this move, Nike makes a bold step towards inclusion and equality   

Nike says, according to Al Arabiya English. In reference to Saudi Arabia's Sarah Attar’s bold step into sports, Nike said

This movement first permeated international consciousness in 2012, when a Hijabi runner took the global stage in London...

Other inspirations to the birth of this collection includes Amna Al Haddad’s visit to Nike’s Sport Research Lab. Amna is an Emirati female Olympic weightlifting athlete who has stood out over the years.

#BeBoldForChange