Fashion is Bigger Than You

FASHION IN AFRICA IS BIGGER THAN THE CONTINENT; IT’S AFRO COSMOS

Source: Pinterest

Source: Pinterest

Source: Kamdora

Source: Kamdora

The term Afro Cosmos means to be larger than life; the Afrocentric disposition is one which cannot be boxed in and as such it travels beyond our imagination and tends to outlive us. African fashion has most certainly attained such feat hence its Afro Cosmos.

Over the years fashion has evolved from what we wear to being a life style. With fashion people especially Africans can express themselves and it isn’t limited to a few emotions but any and all of them. From fashion you can tell when one is in love, doesn’t care, ready to work, the persons attitude, personality, mind-set, style and so on.

Source: Kamdora

Source: Kamdora

Source: Kamdora

Source: Kamdora

Everyone loves new clothes, everyone loves great clothes, and as such everyone loves the African design; if you don’t, it would only mean that you missed your medical appointment last week.

When I think about fashion in Africa a 2014 Nigerian ad starring Jewel by Lisa resonates in my mind. It talked about what the brand was going to do with African prints and designs over the years and truthfully we have seen it happen. I love the African design and I wear it practically every day.

The trend has gotten everyone spotting the African design on a daily bases in the streets, malls, offices, planes, and everywhere else you can find a fashion lover.

Experience Magic

Experiencing an enormous appetite for African Fashion Trends

Source: Pexels

Source: Pexels

Africa, home to seven of the fastest growing economies in the world is developing at a massive pace and about 70 percent of the population live in countries that have experienced average growth in excess of 4% over the past decade. From app creation, hydrogen cell vehicles and prominent personalities.

According to Deola Sagoe, one of Nigeria’s finest designers, African Fashion Industry currently contributes only a small fraction of what it is capable of contributing to the continent’s GDP. Let us face it, African Fashion is experiencing massive media presence, which means the world is completely aware of the Industry and its talented designers. In essence, the Fashion Industry is fresh, innovative and extremely vibrant. African Fashion has shifted from being traditionally oriented to become quite stylish, classy and very trendy. Globally, our outfits are well-worn for its outstanding prints.

Fashion is part of our daily life and if you are looking for the most popular African eye catchy outfits, please take some time to get familiarized with different trending African Fashion styles for event, occasion and daily activities.

  1. Dashiki:

It’s more than just a loose unisex, fitting, colorful, traditional, cotton, v-neck Shirt which goes along with Skirts, Pants, Leggings and Shorts, but importantly, it’s perfect for the hot humid weather in most African countries. Dashiki dresses are handmade products and it has been around and will clearly stick around for a long while. It’s very smart, chic, stylish, comfortable, available in different sizes, and cool trending garment worn day and night on various formal and informal occasions. Like many African dresses which have gained popularity, Dashiki still remains the all-time favorite globally. The attire still remains a trendy favorite for many designers and it’s been featured in movies across Africa.

Source: Legit

Source: Legit

2. Head Wraps:

African classy and sexy women embrace the idea of Head Wraps which is increasingly popular and trendy. It is very stylish, convenient and easily complement any outfit or accessory. This style is all up in my feelings right now. African Women embracing the African black beauty.

Source: Hypehair

Source: Hypehair

3. African Blazers:

Our African men are not left out from the Fashion Game. From well clean made Suit to traditional African Blazers. They have initiated the trend for stunning fashion designs. This fashion style struck the chords of peoples’ demands, most especially men within the Entertainment Industry across Africa. “African Man no dey carry last”.

Source: Pinterest

Source: Pinterest

We are in the time when African fashion is shining with so much magical authenticity and it’s competing with the countries regarded as the fashion empires of the world. At this point, I don’t TINK African Fashion will ever go extinct.

African Fashion Houses are about to give internationally known Fashion Gurus a run for the money.

Why Africans Don’t Celebrate Halloween

HALLOWEEN PARTIES ARE COOL BUT IT WILL TAKE SOMETHING EXTRA FOR IT TO GO MAINSTREAM IN AFRICA

Source: Pexels

Source: Pexels

Africans love holidays, festivities, anything that will keep them from going to work, they greet with open arms. I for one like the comfort of my home but we all have to make a living and staying home may just work in the negative for you. I’m sure you definitely agree, however, this article isn’t about how you love to stay home; it’s about why we do not celebrate Halloween.

Living in Nigeria and in various parts of Africa Halloween isn’t celebrated, in fact, we do not as much as talk about it in school, at home, at work, in the markets, or anywhere else and here’s why;

1. Africans are very precautious

Owing to some of the movies produced within the continent that explores diabolical powers (not like we truly believe in all of that), Africans have become extremely careful with what they say, how they say what they say, what they do, and what they wear. No one wants to be associated with “evil”.

Source: Pexels

Source: Pexels

2. We take things personal

No one wants to be afraid so please “don’t scare me”! You easily make enemies in these parts if you put up a fearful and intimidating façade. We want to know that we are safe and can move around as care freely as we choose. I don’t want to see someone come up to my door step all dressed in some scary outfit, I’d probably greet you with a piece of wood before I realize you came in peace.

3. Religion is something

Africans are extremely religious people and Halloween is point blank devilish (so they assume). How come no one ever dresses like an angel or a pastor? They always wear something scary.

Source: Pexels

Source: Pexels

Of course there are more reasons but these three stands out and as a result, it is going to take Halloween something extra to go mainstream in Africa. Although there has been a recent trend which shows that some corporate and social bodies come together annually to go trickle treating but it has never been a nationwide celebration. I’ve been at some of these corporate or social Halloween parties myself and we’ve seen that this trend is catching on quickly and may soon force the government into making it nationwide in some African countries.

Brush and Palette

THE NUMBER OF MAKEUP ARTISTS IN THE SOCIETY IS STEADILY MULTIPLYING. WHERE IS THE ECONOMY GOING WITH THIS?

Source: Pexels

Source: Pexels

Like they say, “looking good is good business”. Everyone wants to step out every day looking spotless and unruffled. The sweet part of this is that, it is also a very lucrative opportunity. There are over 180 million people in Nigeria and each seek some level of beautification, which means, if you have a business or intend to start a business that can tap into this psycho-graphic of the Nigerian consumer, you are sure to make some quick mega buck.

The paragraph you just read is the sole reason I don’t sleep these days especially on social media. Let me explain. These days, whenever I pick up my device to view timelines or status, I’m plagued with a billion notifications from a group of mainly young ladies known as make-up artists. Sometimes I think to myself that there has to be one makeup artist handle for every five Instagram handles. The rise of makeup artists in Nigeria, particularly Lagos is a trend that cannot be ignored.

Source: Unsplash

Source: Unsplash

In as much as this trend is lovely to behold as it emphasizes the beauty of the Nigerian woman, it however amplifies the subtle notion in the hearts of the Nigerian youth, which says that going to a tertiary institution is next to unimportant. This shows up in the number of Nigerian graduates mainly females who have abandoned their certificate to take up some form of informal profession such as cooking, hair dressing, fashion designing, and makeup. This in no way implies that this choice of profession is derogatory, but with the evident outlook, many ladies see makeup as the way to the easy life as they don’t have to task their minds yet make some quick money for up keep.

Source: Unsplash

Source: Unsplash

My timelines these days are properly made up with the many makeup artists I have on there.

My question is where is this all going? Is Nigeria going to someday compete with Italy and Spain as a fashion powerhouse? Are the Nigerian people going to be known for makeup? What opportunities does this trend open to the economy and so on?

Kindly help my trail of thoughts by leaving your thoughts in the comment section below. Plus I am certain you have some makeup artists in your contact list, get them to read this as well.

Source: Unsplash

Source: Unsplash

Experience The African Flavour

SO FAR, 2018 HAS DEFINITELY BEEN THE AFRICAN YEAR AND THERE’S NO TELLING WHAT 2019 WILL BE LIKE.

Source: Pexels

Source: Pexels

Given the sudden spike in quality of work that’s consistently being put out throughout Africa to the rest of the world, you would suddenly realize that no one is going to be caught sleeping in the incoming year. Although the year 2018 is a little far from rounding off as it still has 4 months still to go, Africa has already recorded tremendous progress in many industries and its being recognized globally and trust me, Africa isn’t slowing down.

Musical powerhouses Wizkid and Davido have gone ahead to shut down the O2 Arena in London; parking out the place with people. This feat has gained them international recognition as Wizkid signed a deal with Nike which ushered in the sale of the Star Boy shirt which was a global fashion hit. It’s beyond making hit tracks now; Africa is making sure everything it does has global impact. Need not mention; Sauti Sol of Kenya, Sakordie of Ghana and many more.

Also in the movie making industry, Netflix purchased the exclusive rights to broadcast one of Nigeria’s most decorated actress and producer’s new movie; Lion Heart. This made the movie the first African movie from the stables of Nollywood to be streamed on Netflix.

Source: Uncova

Source: Uncova

In Tech, a Nigerian born, Silas Adekunle is currently the highest paid robotics engineer in the world as he built the first ever gaming robot. The invention leverages on augmented reality to carry out certain personalized functions. The technology is so relevant, as gaming is such a big deal especially with the exponential rise in sports betting in Africa. He also signed an exclusive deal with Apple to sell his robot (Mekamon) in their stores. Oh I didn’t mention; he’s just 26 years old.

Source: The Network Journal

Source: The Network Journal

Owing to this trend in exceptional work ethics being exhibited by Africans around the world, there’s certainly going to be some level of disruption coming from this part of the world and as such, we are confident that 2019 is going to be the year where the sweet savour of the African flavor will be experienced.