Futurencer

INFLUENCER MARKETING – THE FUTURE OR NOT?

Source: Pexels

Source: Pexels

In the world we currently live in, we are all looking for that next big thing we can all take advantage of that will likely deliver the desired value. Over the past few years, we have seen a plethora of marketing strategies get implemented; some worked and some didn’t. Also, we have seen marketing communications evolve over time for the same reasons.

One very recent marketing inclusion that’s sweeping across the business landscape is the Influencer Marketing – Is this the future or not?

Source: Eveyo

Source: Eveyo

Based on thorough analysis, influencer marketing has been an age old practice as celebrities have always been used to promote products, services, and events all over the globe. However, what’s new is the use of popular social media personalities to promote same. The latter has proven to be equally effective as these influencer have a relationship with their niche audience and they seemingly gain their trust.

Influencer marketing is arguably the future of marketing in Africa and the only way we can take that away is to permanently shut down social media platforms and every other form of media so we no longer make celebrities out of people. Although there are newer marketing channels to be unveiled in the nearest future but the influencer marketing channel would continually remain open.

If you disagree or have an opinion that will further strengthen this, kindly share. Leave your thoughts in the comment section below.

Politricks and Futuretainment

APPARENTLY, POLITICS IN NIGERIA HAS BECOME THE ENTERTAINMENT INDUSTRY ANNEX.

Source: Linda Ikeji

Source: Linda Ikeji

Now it’s seemingly a no brainer; after spending sometime on the TV screens as a public figure, the next thing is to plan to occupy a public office. I must commend the courage even though the drive to make some good political money maybe one propelling factor –which they are likely to deny, but my point is, is this sustainable? Are we letting the right set of people lead? Just TINKing.

A lot of Nigerian artists in recent times have indicated interest in occupying political offices and some have even gone ahead to win. Some have done very well and some others, not so well. Amongst Nigerian entertainers who have vied for political offices at some point include, Bob Manuel, Kate Henshaw Nuttle, Desmond Elliot, Kenneth Okonkwo, Tony “One Week” Muanagor, and very recently Bankole Wllington a.k.a Banky W. there are speculations that Jude Abaga a.k.a MI is also saddling up for politics but we currently have no proof of this. We also saw A-List Nigerian musician, Davido get involved with politics while chairing the campaign for his uncle who was vying for political office in his home state.

Source: Pexels

Source: Pexels

I do not think there is anything wrong with this trend as it is everyone’s wish to do something for the common good of the people and politics is one great avenue. However, my concern is the quality of individuals who occupy such offices. Otherwise it may just be a square peg in a round hole scenario. Politics in Africa is no stage where you come do your thing and go, whatever decisions you take there will affect the lives of people for a long time.

So dear entertainers, if you want to vie for political office in the nearest future, ensure you have added a lot more than twerk videos and lyrics that don’t mean anything to yourselves as we would require you to give us the best of you.

I just hope that very soon criteria for running election in Africa won’t be based on the amount of screen time you have and the number of followers on social media.