TV ON DEMAND IS LIKELY TO KNOCK TRADITIONAL TELEVISION OUT OF THE MARKET. WHAT DO YOU TINK?
Throwing the television away is going to be extremely difficult for many people but for others, not so much as they have over time been practicing how not to watch television for a number of reasons. Some say that they are no fresh, unique and exciting contents on television, some say they don’t have control over it and as such they don’t like to be part of things that aren’t subject to them –strange right? While some others say it’s not mobile so they do not entirely need it, as they are always on the move –I’m sure that some scientists somewhere are already researching on mobile buildings because of this emerging market.
Due to all of these reasons plus more, we have seen an unprecedented rise in TV on Demand –online video streaming applications or websites that function using subscription e.g Netflix, Youtube, Iflix, Iroko Tv, EbonyLive Tv and so much more. Buoyed by the increased number of mobile devices in Africa and the affordable rates of internet subscription, this innovation has experienced great levels of success.
TV on Demand is currently giving traditional television a run for the money but we wonder, can it actually cause customers to kick out their televisions. Subscription rates for Tv on Demand is way cheaper than the subscription for digital television (DSTV, GoTV, Kwese TV, Startimes etc.). TV on demand is mobile and easily fits into the schedule of those who are always mobile, you can control what you watch by choosing where, when, how, and what to watch. Amazing right? TV on Demand have also gone ahead to acquire those programming which would normally keep you glued to your television such as soaps, movies, and more. However, this innovation drastically increases the cost of data usage as you would need more data than normal due to video streaming –which means more money spent. TV on Demand have yet to acquire rights to stream live soccer games, this means, you may not be able to watch the normal weekend soccer games unless you use other free viewing sports sites.
Brands and advertisers may argue that television delivers nearly 100% returns on investments; I do not dispute that, but just today CNN announced that Netflix now has over 137 million subscribers. Doesn’t that tip the scale just a little bit? Soon brands and advertisers will begin to fall over themselves to advertise on these online television platforms.
Erm… Just before you go and throw your television away, you may want to sit with me and watch this trend for a little longer or perhaps you could sell it so you could get some part of your money back.