Throw Your TV Away

TV ON DEMAND IS LIKELY TO KNOCK TRADITIONAL TELEVISION OUT OF THE MARKET. WHAT DO YOU TINK?

Source: Pexels

Source: Pexels

Throwing the television away is going to be extremely difficult for many people but for others, not so much as they have over time been practicing how not to watch television for a number of reasons. Some say that they are no fresh, unique and exciting contents on television, some say they don’t have control over it and as such they don’t like to be part of things that aren’t subject to them –strange right? While some others say it’s not mobile so they do not entirely need it, as they are always on the move –I’m sure that some scientists somewhere are already researching on mobile buildings because of this emerging market.

Due to all of these reasons plus more, we have seen an unprecedented rise in TV on Demand –online video streaming applications or websites that function using subscription e.g Netflix, Youtube, Iflix, Iroko Tv, EbonyLive Tv and so much more. Buoyed by the increased number of mobile devices in Africa and the affordable rates of internet subscription, this innovation has experienced great levels of success.

Source: Pexels

Source: Pexels

TV on Demand is currently giving traditional television a run for the money but we wonder, can it actually cause customers to kick out their televisions. Subscription rates for Tv on Demand is way cheaper than the subscription for digital television (DSTV, GoTV, Kwese TV, Startimes etc.). TV on demand is mobile and easily fits into the schedule of those who are always mobile, you can control what you watch by choosing where, when, how, and what to watch. Amazing right? TV on Demand have also gone ahead to acquire those programming which would normally keep you glued to your television such as soaps, movies, and more. However, this innovation drastically increases the cost of data usage as you would need more data than normal due to video streaming –which means more money spent. TV on Demand have yet to acquire rights to stream live soccer games, this means, you may not be able to watch the normal weekend soccer games unless you use other free viewing sports sites.

Source: Pexels

Source: Pexels

Brands and advertisers may argue that television delivers nearly 100% returns on investments; I do not dispute that, but just today CNN announced that Netflix now has over 137 million subscribers. Doesn’t that tip the scale just a little bit? Soon brands and advertisers will begin to fall over themselves to advertise on these online television platforms.

Erm… Just before you go and throw your television away, you may want to sit with me and watch this trend for a little longer or perhaps you could sell it so you could get some part of your money back.

No Social Media till You Pay Tax –Hilarious Right?

AFRICA IS STILL TRYING TO SEE THE SUN YET A FEW MEN SOMEWHERE ARE TRYING TO BLOT OUT THE RAYS SHE SEES BY IMPOSING LEVIES AND TAX ON SOCIAL MEDIA USAGE.

Source: Unsplash

Source: Unsplash

Wait before I start this article, let me enter my Patience Ozokwor moment (takes off head gear and ties it around waist). Wonders shall never end in this continent; imagine waking up to use your favourite social media apps only to find out that YOU CAN’T VIEW YOUR OWN TIMELINE just because somebody somewhere has imposed some kind of levy on social media usage.

You think this is far-fetched right? It means in your country you have it good.

Recently in Benin republic, the government cancelled a decree known as "over-the-top" platforms, which imposed a tax on users of platforms such as Twitter, Facebook and WhatsApp. The initial decree saw Local and international activists protest against the decree as they believed it was an outright attack on the freedom of expression. They delivered media content directly to users without using traditional telecommunications infrastructure such as terrestrial broadcast or satellite signals.

Source: Pexels

Source: Pexels

Also in countries like Uganda and Tanzania we saw similar developments. In July this year Uganda imposed a tax on social media platforms. Ugandans average monthly cash income for is a little over USD$100 (36,000 Naira) yet tax was imposed on them to use the medium. Tanzania passed a law on online content creators which forces bloggers to pay up to USD$900 (324,000 Naira) for a three year license. In Zambia, the government introduced a levy on internet calls for WhatsApp, Skype and Viber and it also plans to introduce a cybersecurity and cybercrimes law. Kenya passed the Computer Misuse and Cybercrimes Bill last year to police social media activity. In Nigeria, there was speculation that the minister of information was pushing for an imposition of restrictions on the usage of social media.

Source: Unspalsh

Source: Unspalsh

This trend is being spurred by the unprecedented effectiveness of social media in disseminating information, exploiting vulnerabilities and its history in starting socio-political movements. I agree that a lot of people especially in places of political power have some insecurities but if you are going to stop me from saying a hi or hello to some young lady I’ve been crushing on, then don’t use levies or tax, be more creative please.

However, if this trend is left unchecked, a few men somewhere will lock Africa away from the world and further stifle the slow progress we are beginning to experience.

What do you TINK? Leave your thought in the comment section below.

Source: Pexels

Source: Pexels

Fast Moving Consumer Vids

VIDEO IS THE MOST CONSUMED MEDIA CONTENT TODAY- NO BRAINER, RIGHT?

Source: Unsplash

Source: Unsplash

Despite the technicalities of putting video contents together, it has seamlessly become the most consumed content in media today. I don’t think this should surprise anyone as videos are obviously more engaging. In recent times, the amount of video contents on social media daily has dramatically increased, fitting into every genre, music, business, DIY’s, random videos and so on. A report released by biteable shows that:

• 500 million people watch Facebook videos every day,

• social videos generate 1200% more shares than text and image content combined,

• over one billion subscribers on Youtube,

• Facebook videos get more reach than any other type of post (135%),

• Do It Yourself (DIY) videos on you tube have grown 70% over the years.

Source: Unsplash

Source: Unsplash

People no longer stress with syntax and punctuation errors in articles as they easily make their message into video format. Videos are a great medium for communication because they stimulate the audio visual senses thereby making it easier to remember. This concept bears semblance to the old Chinese adage which says, "What I hear, I forget, what I see, I remember and what I do, I know". Simply put, the message is better conveyed because the audience is better engaged. This is why you see more views and shares on a video post than photos or text post.

This has spurred marketing communications of various organizations and individuals to opt for video contents in advertising their brands. After all, creating an experience is what advertising is about and videos help deliver the desired experiences better than other content formats. According to google, about 50% of the social media population, before purchasing a product or requesting for a service, searches for videos similar to that service or product. We are all guilty of this, I mean, who isn’t?

Source: Unsplash

Source: Unsplash

Furthermore, biteable also stated that companies that use videos in their marketing have 27% higher click through rate and 37% higher conversion rates than those who do not.

Since videos have joined the Fast Growing Consumer Goods family, it simply means that the number of videos that would be produced in the nearest future would likely crash some sites. So websites should start thinking of increasing bandwidths because the videos are coming.

One Click into Award-winning Innovation

A MADE-IN-NIGERIA APP HAS BEEN NAMED WORLD'S MOST INNOVATIVE APP FOR BRIDGING THE INFORMATION GAP HIGH COST OF DATA CREATED IN DEVELOPING COUNTRIES. 

Innovations that break boundaries are one that tackle complex problems in simple ways. Information is the air of 21st centuary and every attempt to disconnect a modern man from information may as well kill him and his opportunities to compete with his peers. A Made-in-Nigeria app, Sliide airtime has been named as the World’s Most Innovative App at the Global Mobile World awards, this is more or less like the ‘Oscars’ of global telecom industry.

Photo via vimeo.com

Photo via vimeo.com

Sliide airtime beat out heavy, high funded firms like Unlockd and Buzzvil. The Nigerian app which launched in March, 2016 offers users local and international news, self-personalised entertainment updates and sponsored adverts. The company uses 65% of its income to purchase mobile data from telcos thereby providing data for users, users also earn more airtime by completing tasks such as answering surveys and reviews from sponsoring brands.

Considering the challenges of power, causing a hike in data in developing countries, this bridges the huge gap of poor web availability also offering solutions for more seasoned, littler and slower gadgets and a client base who are less usual to utilizing applications in their regular day to day existence. Sliide is putting information in places of limited accessibility yet where they are needed the most. In less than one year, Sliide is catering to over 50,000 users who are receiving free call time monthly. The company is receiving increased sponspored adverts from local and international brands e.g. Unilever among other multinational companies in Nigeria.

App interface // Photo via onbini.com

App interface // Photo via onbini.com

Following Sliide’s evident impact It was also named Best African App at the 2016 AppsAfrica Innovation awards in Cape Town, beating off competition from more than 200 submissions from 25 countries, Most Effective Consumer Smartphone App at the Effective Mobile Marketing Awards in London, the Mobile Marketing Company of the Year at the annual Nigerian Telecom Awards and winner of the Game-Changing Innovation category at the West Africa Com Awards.

With a successful flag off, Sliide is planning on expanding beyond Nigeria into its second and third markets of South Africa and Pakistan. The app is available for download on the Google Play Store or can be directly onto your phone.

Content is King in 2017

CONTENT IS KING IN 2017 AND THIS IS WHY UBER IS INCORPORATING CONTENT SHARING INTO THE CARE SHARING APP IN THE NEXT UPGRADE.

Uber is working on new innovations to keep their customers  even as the brand battles recent bad press and recent negative news. In a recent presentation projecting the company’s future moves, Uber announced plans on some changes in their ride sharing app; the incorporation of third party applications for users to engage with while riding. This new update will transform the application during rides to a content marketplace of a sort. It’s no news that we are in an extremely content hungry era, this might just be Uber’s way back into the heart of riders.

Riding an Uber // Photo via akinfaminu.com

Riding an Uber // Photo via akinfaminu.com

The content will appear on display cards during rides allowing the user to browse through content, from information about location riders are headed to, to personalised entertainment update on ride (optional). The app will feature a new option which highlights mutual facebook friends when riders share a ride (optional when turned on). Also the third party developers are allowing for rider-app interaction where content from the rider can also be displayed e.g. riders smart thermostat temperature miles away at home. Uber has stated this upgrade is to kick off next month.

Content and consumer interaction clearly is the future.