Super Power or Survival Strategy

WHY DESIGNERS ARE BECOMING PHOTOGRAPHERS

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These days every African is seemingly unapologetically conscious of his or her resources especially finances and they guard it jealously. Which is why whenever they want to make a purchase, the commodity with more value for money wins the choice battle. As a result of this growing consciousness among individuals, there is, therefore, steep competition in virtually every facet of business. For the sake of this article, we will be looking into the creative industry and the new survival strategy among the ones they call “Creatives a.k.a Designers”.

Currently, the creative industry has seen more and more of its designers dabble with photography as they are compelled to go the extra mile to deliver more value on the job as such, they’ve taken on photography – talk about secret superpowers. Do you want to survive in this creative jungle? You need to bring something other than great knowledge of all the design suites, you need a great eye for colours and images, hence photography. The knowledge of light composition and style adds a different kind of spice to your work.

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In terms of delivering value;

The gaping hole between designing and having the right images

Ever tried to search for African photos online? Daunting. I thought this was a joke as the internet is supposedly an archive of photos but try searching for photos of Africans doing something specific, you’ll almost not find. As more designers venture into photography with their knowledge of the specific needs of the creative industry, I am hopeful that soon we’ll close this gap.

Images are expensive

Trying to put together a photo session or even buy an image off of some stock site can be relatively expensive. In a view to deliver value and earn more, designers may take the pictures themselves and this way they’ll seamlessly get the right kind of image they desire.

The spicy ingredient

Designers with a relatively good knowledge of photography tend to put out better work as well as photographers with a relatively good knowledge of designing. The two go hand-in-hand (a couple).

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Afro-Creativity

THE OUTSIDE WORLD WILL NO LONGER INFLUENCE AFRICA, CREATIVITY WILL BE BY US AND FOR US AND TO THE REST OF THE WORLD.

Source: Unsplash

Source: Unsplash

It’s beyond your imagination, it’s something you and I both have never seen before. It will surely blow our minds – this is the promise of creative agencies in Africa going forward. In previous years we have seen exceptional creativity from adverts to music to movies to events and to every facet of the economy that need some level of creativity to breathe new air. As a result of this uprising, African artists and designs gained a lot of recognition from international entities – it’s from Africa to the rest of the world now.

Despite all the accolades true Africanism received in recent time we however saw some influences from other bodies especially Hollywood. The music and movie industry in Africa toned down on the level of influence it imposes on itself from international bodies and going forward we are set to see an industry free of external influences.

Source: Unsplash

Source: Unsplash

Original and authentic top notch creativity is soon to over flow the shores the African continent. We are going to show the world what creativity really looks like.

I am particularly excited about the future because I am certainly going to write about it.

#Smiles