2018 Was Undoubtedly A Great Year And Here Are Few Trends We Spotted That Really Gave The Year Some Oomph
I particularly loved my job as a trend watcher in 2018, I saw quite a number of things unfold and happily brought them to your notice. As a result of these trends, people had different experiences in the year, some were good, other were bad, and some others were in-between. So without further ado, here are 8 trends that rocked 2018.
Africa got tired of the norm and embraced a different genre of music – alternative music. It’s beautiful to listen to as the lyrics deals with the inherent experiences within the continent and sung in our beautifully refreshing accent.
The beauty about Africans is our quest to always do something better and Hollywood sparked that fire with the release of the Black Panther movie. This put some springs in our steps and increased our pride in our nativity. And so the indigenous movie industry; Nollywood went ahead to make history with the release of the movies King of Boys (currently Africa’s highest ever grossing movie), and Lions Heart (A movie by Genevieve Nnaji that made it to Netflix).
2018 saw a trend that wasn’t just evident in Africa but globally. We saw quite a number of organizations consolidate in order to make greater impact in their respective industries by delivering value to their consumers.
4. Influencer Marketing
Marketing wasn’t left out of the speedy changes happening across the African landscape. We spotted a few more people attain the influencer status riding on the Instagram platform. Influencers have made it a lot easier for brands to immediately connect with their intended consumers.
Oh this one shook the world and held Africa by the collar, as a result, Africa is strongly looking into women inclusion in every facet of the economy.
So the world cup happened this year and we saw France clench the title, better yet we saw the technology – Visual Assistant Referee (VAR) used during the tournament. This technology disrupted the world of sports and enhanced decision making on and off the pitch and has been embraced in league games across the world.
Technology has been extensively helpful in 2018 as we saw the rise of Artificial Intelligence (AI), especially on mobile devices and financial institutions e.g Siri for Apple, Brixbi & Google assistant for Android, Neo for UBA bank, Ada for Diamond bank etc.
8. Global Citizen
There was many talks about how we are no longer distant but now interconnected as we are all global citizens. So no matter which continent of the world you live in, we are all citizens of one country – the World.
There you have it, these trends rocked 2018 and if you TINK we missed any, hit us up in the comment box below and we will be sure to update.
Oh and yes, thank you for sticking around all year round, we are going to have a trendy 2019 together.