Insight into Cultural Intelligence

THOUGHT LEADERS IN MARKETING, BRANDING, AND ADVERTISING ON SATURDAY APRIL 1, 2017 GATHERED AT THE LAGOS CHAMBERS OF COMMERCE (LCCI) TO DISCUSS BRAND STRATEGY, CULTURE, AND CREATIVE VALUE MEASUREMENT.

The workshop which promised to offer gainful insights into understanding and solving some of marketing's age long challenge of measuring return on investment and ways of infusing culture into brand building did not fall short of its aim.  
 
Victor Ikem the host revealed that “as marketing continues to evolve, stakeholders are beginning to take seriously the idea that marketing should justify huge budgets and its contributions to bottom-line growth, it has become important for marketers to explore various trends and traditions to justify its place in the business value chain.
 
Lined up were facilitators who are seasoned in the Brand, Advertising, and Marketing industry.

Franklin Ozekhome, Pop Culture Strategist, and Founder TINK Africa spoke extensively on "Applying Consumer Trends & Insights into Branding, Cultural Intelligence and the Digital Economy. He re-iterated the importance of strategically infusing culture with the present day brands as well as ride on trends.   

Demola Olusunmade, Managing Director, RedUhuru, gave insight to Brand Building, Advertising and the Value of Cultural Insights. His presentation highlighted the 'culture factor' that should be put into consideration in any advertising piece.

Chamberlain Ukenedo, Assistant Creative Director, 141 Worldwide gave an eye-opening session as he spoke on Culture Value in Branding and how Culture cues influence designs and Artworks.

Atimomo Idiare, Co-Founder, Up In The Sky NG  and Ikem Okuhu, Publisher Brandish spoke indepth about Creating with Culture: Nimble brand promises in a changing world and  Contemporary Advertising and the truth about social media, culture, and storytelling respectively. 

Peter Nwabuokwu, a Social Media Consultant who attended the event said "As a strategist, the lectures I was opportune to partake of broadened my horizon. I now know better on the relationship between culture and its effect on a brand."

Another attendee Joel Pereyi, a PR Professional revealed thus "The class made me understand the role of culture in the advertising, PR, and marketing mix. It made me understand, at a greater depth, how key messages can mean different things to different people. The difference owing largely to the different culture codes of a variety of race, religion, class and other considerable factors."

The workshop provided new insights into contemporary marketing, storytelling, culture, and contents for social media marketing, generating and the application of cultural intelligence for successful marketing campaigns.
 

Social Media Week: A gathering of all things Digital

TINK AFRICA IS POISED TO GIVE YOU TRENDS UPDATE FROM THE SOCIAL MEDIA WEEK EVENT BEGINING MONDAY FEBRUARY 27, 2017.

THEME OF SOCIAL MEDIA WEEK 2017

Starting from a few hours to the end of February three letters of the alphabet will be on the lips of thousands of Nigerians even Africans - #SMW and the event has proved to be worth the talk.

Social Media Week (SMW) Lagos produced by AFRIKA21 and Dragon Africa returns to Nigeria celebrating their 5th year anniversary hosting the weeklong global event in Africa. Taking place in Lagos from February 27 – March 3rd, 2017, this year’s event is sponsored by several international and African organizations including Facebook, the Dangote Group, Samsung Electronics West Africa, MainOne, General Electric, and Nestle/Nescafe.

Under the global theme of “Language and The Machine” and hosted simultaneously in

3 international cities including NYC and Hamburg, SMW Lagos has evolved the global theme into "The [new] Language of Technology: The Future of Communication in Africa”. Under this theme, SMW Lagos will explore how technology is creating a “new language” and way of communicating in Africa and what this means for the future of communication across the Continent.

Lagos is the first African city to host the annual event, and remains the only African city to host the weeklong global conference. To date, over 60,000 people have participated in SMW Lagos with the 2016 event owning a social reach of 810 million. This year SMW Lagos anticipates over 15,000 attendees across the week.

Over the years SMW Lagos has proven to be useful in the sense that every session holds with the aim of improving digitalization in every sphere of the nation. Africans come together to help improve their lives by making use of the tool of the future - technology. Facilitators from the country and beyond will come teach individuals, businesses, and brands on how to improve their endeavor and in fact the continent through the use of technology-driven innovation. Individuals like Chris Cox, Chief Product Officer for Facebook will make his debut trip to Nigeria and he will deliver the keynote presentation for the SMW Lagos focusing on The Future of Media. You sure don't want to miss this. 

A SOCIAL MEDIA WEEK 2017 SESSION

A SOCIAL MEDIA WEEK 2017 SESSION

ANOTHER SESSIONS ON SOCIAL MEDIA WEEK 2017

ANOTHER SESSIONS ON SOCIAL MEDIA WEEK 2017

ONE OF THE SESSIONS ON SOCIAL MEDIA WEEK 2017

Should you miss some key sessions or be unable to attend the event, don't worry TINK Africa has got you covered. During the one-week event, updates on trends and happenings and interviews will be delivered right on this platform and cascaded through all our social media handles.

  

When Food becomes Art

MOTHERS COULD LET KIDS PLAY WITH FOOD. SEE HOW THIS VISUAL ARTIST IS TAKING CENTRE STAGE WITH HER AMAZING FOOD ART

Food art by Haneefah Adam via Guardian Life

Food art by Haneefah Adam via Guardian Life

If your mother ever shouted on you for playing with food, you can now point her to Haneefah Adams who is getting massive attention for playing with food in a very artistic and creative ways. Haneefah who is a professional medical scientist with a Master’s degree in Pharmacology and Drug Discovery from Coventry University, UK is turning popular Nigerian Dishes to master art pieces. The Self-taught artist is doing something both brave and entirely interesting, like the works of the Norwegian food artist, Ida Skivenes (Norwegian food artist), Haneefah is attracting more than just Instagram likes, with notable features on Guardian life, BellaNaija, CNN Africa (Instagram) and other online tabloids, she is shining on to becoming more than just a young lady playing with food on plain canvas.

Consider the rich and renowned vibrant cultural heritage Nigeria holds, Haneefah’s inspiration does not run afar off this reality. Using some of the country’s favourite meals, she creates magic. On her @muslimahanie Instagram page she shares some of her intriguing masterpieces.

Speaking on Guardian life she shared the technicality behind making each piece

Sometimes it takes five minutes in execution and sometimes it might take a day,” she said. “It depends on what I want to achieve. Some art works are really simple and some would involve more technicalities. Some days are longer, I might sketch, then move on to shading and finally covering it up with the materials that I use and this could take two to three days.

Winning the 2016 food art competition, #TechMeetsArt competition which was organized by Re.Le Art Gallery and sponsored by Samsung Mobile was the perfect push for the multi-talented artist who has originally been known for her blog, her fashion line tailoring clothes for young contemporary muslim girls and her Hijarbie doll project which we dare can say broke the internet early last year, revealing this new side of Haneefah has been both refreshing and entirely amazing. Known for extremely zesty personality Haneefah lives like a sweet, bubbly fizzy drink and this shines through in all her artistic expressions. What Haneefah is offering looks a whole lot like what brands will pay big money for in developing brand projects, we think she should not dare stop. What do you think? 

See below some of her food art masterpieces

Good News, Millennials, You Can Now 'Dry Clean' Your Sneakers!

JASON MARKK, A PREMIUM SHOE CARE AND UPKEEP OUTLET IS REALLY DOING SOMETHING INTERESTING - SNEAKERS DRY CLEANING. 

Contemporary African Footwear // Source: tundeowolabistudios.com/

Contemporary African Footwear // Source: tundeowolabistudios.com/

Big Metropolitan cities like Lagos, Nigeria have abundance of shoe maintenance personnel mostly as road side cobblers. In Lagos, these personnel are seen hawking their tool boxes and calling out to customers. Specializing mostly in leather repairs, polishing and maintenance of special and delicate materials like rubber, suede and plastics suffer a loss in the face of this. Most young people are left with no choice but to dispose their sneakers when they need stitching or special repairs. In a country like Nigeria with a very high youth demographic, sneakers cleaning services seems to be more than just wishful thinking. Jason Markk is helping customers overcome their sneakers cleaning nightmare with their shoe care and sneakers dry cleaning services. 

Jason Markk began operation first in 2007 and launched a Flagship in Little Tokyo, Los Angeles in 2014. The Tokyo outlet was set up as a concept retail model and functional space for patrons to get their kicks cleaned and engaged further with contemporary sneaker culture. 

Jason Markk's Flagship, Los Angeles // Source: Psfk.com

Jason Markk's Flagship, Los Angeles // Source: Psfk.com

The Jason Markk outlet offers customers a wide range of services from minor maintenance services such as lace-swapping to more advanced support including the dreadful insole and lining cleaning. Also undersole cleansing and deep cleaning services are offered for premium and delicate materials such as suede

An Attendant at the Jason Markk's Flagship, Los Angeles // Source: Psfk.com

An Attendant at the Jason Markk's Flagship, Los Angeles // Source: Psfk.com

With sneakers remaining a popular fashion culture around the world, designated spaces for sneaker upkeep might become more popular in  metropolitan cities around the globe. Jason Markk's Los Angeles flagship might be kicking off a new trend in show maintenance culture, boosting to be the first of its kind.