GOKADA TAKES LONG STRIDES TO BRING MOTORCYCLES BACK TO THE CITIES
One thing I love about Africa is that no market stays monopolistic for too long. As soon as you break even you are bound to have an increased number of competitors. I love it because the residents of the continent have an entrepreneurial mindset, once it works for one man it should work for the other until the market becomes super saturated, then the search for the next big thing ensues.
Following the remarkable success of Uber in Africa, a few good men have sought to replicate the same feat with motorcycles also known as Okada in Nigeria –bringing Okada back. Before now, the government of Nigeria had placed a ban on the use of commercial motorcycles as it was regarded as unsafe following its long history of maiming citizens and usage in criminal activities. However, the outrageous traffic condition experienced within the country made it difficult for people to adapt to the removal of this mode of transportation.
GoKada, a tech powered innovative organization has decided to step up to this challenge of severe traffic condition by bringing back use of motorcycles. As a result of the ban they only use state authorized bike models and protective gear, and have a rigorous training test before acceptance of prospective riders. Without these parameters, the government will discontinue their operations.
How does it work?
Very simple; just like Uber, you first download the app, insert your location, tap request a ride, and then call driver and voila you are where you want to go.
But what does this imply to the society?
I don’t have a problem with motorcycles but some people feel otherwise. Some say that if one has the desire to maim himself, he shouldn’t take anyone else with him. Seriously, have you seen the way people drive within the cities? You may just be rushing to work one day and decide to take a motorcycle and before you know, some drunken dude, hung over from last night knocks you down. Plus, the country is going through some form of face-lifting; won’t the resurrection of motorcycles deface it?
Although the traffic condition in the country is a major seller for GoKada, some don’t feel it’s a healthy mode of transportation. I am particularly excited about the initiative as it provides employment to more people and helps you get to your destination in the quickest possible time but how are we certain that the factors that led to its initial ban will not resurface?
Soon tricycles (Keke) would be on same platform as taxis (Uber) and motorcycles (Gokada) in Nigeria. Transportation in Africa is being disrupted by technology.
What do you TINK of this new trend? Leave us a message in the comment section below.