Africa’s Owning the Spotlight

BEYONCE’S ALBUM “THE GIFT” HAS GOT THE WORLD VIBING TO THE SOUND OF AFRICA

Source: Waploaded

Source: Waploaded

Following a successful premier of the Lion King movie, star artiste Beyonce Knowles-Carter released a one of its kind album and it has got the world in some sort of “spirit” mode. The movie which would see the star artiste play the role of Nala (Simba’s love affair – in the movie) was originally released in 1994 as a cartoon produced by Walt Disney. I practically grew up watching that cartoon, I think I must have seen it nearly a thousand times, to the point I could recite the lines of each character word for word. To be honest, Scar was my best character – he had a goal and he was determined to get it no matter what – he was ambitious, although he was cunning, a sly guy, and a liar (characters I don’t approve of).

I am particularly excited that such an album was released in my time. I guess it’s just the right time for Africa to feel the limelight for a bit and an opportunity for us to get this sound that we love so much to eardrums beyond our shores on a larger scale. Beyonce Knowles-Carter said that this album is her to gift to Africa and as such she set out to work with the best of the best in the African entertainment industry. The album featured many of Africa’s finest musicians such as Wizkid, Yemi Alade, Burna Boy, Mr Eazi, Tiwa Savage, Tecno, Shatta Walle, and more. 

One of the most difficult things I encountered while listening to this album was picking a favourite song, the album is simply phenomenal and if you haven’t heard it yet, I TINK you should and if you already have, kindly leave your thoughts on any of the songs in the comment section below.

The Concept of responsible Advertising in Climate Change

THE WORLD IS HEATING UP AND NO ONE SEEMS TO BE TALKING ABOUT IT

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Advertising is beyond selling a product; it transcends connecting with the consumer; it is the ability to transform culture, effect a desired change, and compel people to take action. It is a no brainer to know that climate change is an important conversation in many parts of the world. The conversation, however, is seemingly silent in many parts of Africa, we be acting like it don’t concern us, truth is, as long as the continent remains afloat on the surface of the globe, it does. Otherwise, we all should build our own spaceship and move to Krypton, probably become Super Africans.

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This therefore makes it imperative for advertising agencies to champion the course by inducing and leading the conversation in Africa. Glaciers are melting, the earth crust is heating up, the ozone layer is depleting, and no one seems to be talking. I feel like even though we currently aren’t experiencing the harsh effects of climate change such as erratic thunder storms, heat waves, tsunamis and so on, Africa will still be dealt a huge a blow as we always get the worst end of the spoon.

Environmental economist Pavan Sukhdev in his book Corporation 2020 makes a compelling case for “responsible advertising”: a traffic-light system that highlights how long a product will last, where its materials come from and whether it can be recycled. Such an approach enables consumers to easily make purchasing decisions based on a brand’s ethical creds, meaning market forces would push advertisers into cleaning up their supply chains and operations. That would create much more impact than using marketing to merely start or support a debate - Bizcommunity.

The Sauce and the Spice

DESIGN THINKING – THE INGREDIENT YOUR BUSINESS NEEDS TO KEEP UP WITH THE FAST-PACED EVOLUTION IN TODAY’S MARKET PLACE.

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The world is consistently changing and the speed can be likened to that of Arya Stark when she stealthily moved in on the Night Kind and drove a dagger through his belly in the recently concluded Game of Thrones series. Like the Night King, if businesses fail to take a hold of this speed or anticipate the next change (trend) then a dagger might be driven through its belly and put it out of business. Design Thinking is the ingredient businesses need to keep up with the pace (become agile) of customer evolution and ensure sustainability. My friend, Vin Diesel said in Riddick “if you can’t keep up, don’t step up”.

What is Design Thinking?

This is the art of adopting a process that keeps the consumer (target audience) as the focal point of your business. Many times businesses employ strategies as a result of data they dug up about their existing competitors – wrong move. Don’t get me wrong, it’s important to know what your competition is doing to reach your audience but it is more important for you to watch and anticipate what your audience is doing or what they might do. This way you’ll have a more pragmatic approach to reaching them, otherwise, you’ll struggle to adopt the right strategies to reach the consumer; you’ll become reactive instead of proactive.

Design thinking makes you proactive, not reactive – it eliminates the knee jerk phenomenon.

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Why Design Thinking?

It gives your marketing communication a direction and lays emphasis on designing marketing materials on purpose – brand proposition.

Designing on purpose builds relevance and leads to a culture that will resonant with the target market. Consequently, using purposeful design will also create a connection which will broaden the impact of all brand activation programs, and brand experience. The brand that uses design thinking as a strategic advantage creates things that people have to have - Bizcommunity.

This approach really can’t be overemphasized especially in this digital age wherein everything is ‘supposed’ to be connected.

International brands like Nike, Google, Apple, and Amazon have adopted the Design Thinking strategy and it’s a no brainer how they come up with products every now and then that you and I always have to have.

Design Your Life – A Guide to Personal Branding

PEOPLE TEND TO NEGLECT THE NEED FOR PERSONAL BRANDING – WRONG MOVE. AS THE WORLD CONTINUALLY GETS SMALLER AND EVERYONE IS SEEMINGLY PUTTING OUT CONTENT, THE NEED FOR PERSONAL BRANDING BECOMES IMPERATIVE.

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What is personal branding?

Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes – influencer’s hub.

In a nutshell, your personal branding is your identity. It is the features that exude and represents your personality. It may be in the form of colors, style of dressing, food, how you walk, choice of words, tone of voice – it is basically everything that defines you.

Why is personal branding important?

It this electronic concrete jungle in which we live in today, man is king and content is the kingmaker. Therefore, whatever content you put out must exude your personality otherwise you risk the danger of identity crisis, your audience doesn’t know who you are and worst case scenario is that you don’t know who you are.

Personal branding isn’t about living fake lives and making people believe what you are not, in fact, it is about being the best version of you and putting it out for those who care to indulge. Personal branding helps you stand out – there are over 7 billion people in the world today, trust me you don’t want to just be among the number. Don’t you want to be the modern day Achilles? So that your tale might be told for a thousand years.

Note: Personal branding requires, effort, and dedication. Like Achilles, it took him time to train, efforts in many battles, and a dedication to succeed.

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How to achieve a good personal brand in today’s modern stage?

1: Know who you are

You need to know who you are, what you love, the things you really believe, your principles, these form your character and your character translates into your brand.

2: Create your own space

You need a place from which you can interact with people as well as showcase yourself. This could be social media accounts such as YouTube, Facebook or Instagram, and a personal website.

3: Always put your best foot forward

Showcase your strengths, your unique selling proposition. Like Achilles, he never focused on his heel but his ability to win battles (skill with the sword and ability to lead).

4: Become a Subject Matter Expert (go-to-guy)

Once you know what makes you different and what your strengths are, develop it (learn as much as you can on whatever your strengths are) so that when people need someone for that reason, they’ll think of you.

6: Be consistent

Two things I’d like you to note that has already been said in this article are; remember it takes time, effort, and DEDICATION to build a personal brand – you must be willing to commit to what you are building, and remember content is the kingmaker but consistency makes the kingmaker.

Why personal branding?

The purpose of personal branding isn’t to just sell yourself or a product but to give a perception of yourself. This way you gain automatic acceptability when you walk into places that people there are familiar with your brand. It opens more opportunities to you and makes you walk under a different kind of spotlight from the other 7 billion people in the world.

Creativity With Purpose

O2 ACADEMY CREATES FIRST OF ITS KIND 3D ZEBRA CROSSING IN NIGERIA TO CURB THE RATE OF CAR ACCIDENTS.

Source: Auto Report Ng

Source: Auto Report Ng

Creativity with purpose stems from the need to address a problem. Every great advertising content that was ever put out were those which were directly aimed at addressing a need.

Driving in Nigeria can be described as formula 1 without the race tracks as it nearly seems as if the traffic rules don’t exist, thanks to the necessary authorities, all that is being addressed decisively. Well, I am of the school of thought that believes that there’s no problem on the surface of the earth that’s solely dependent on one person or body to fix, gladly, advertising shares this belief as well.

An advertising school situated in Lagos Nigeria, O2 Academy, took to problem-solving by applying design thinking to reduce the rate of accidents and mortality on a Lagos road. In April 2019, O2 Academy designed the first of its kind 3D zebra crossing – now that’s one road sign many Nigerians seem not to recognize. I remember one time I chose not to drive because I was feeling a certain way in my body. I got to a busy road in Nigeria and needed to cross over to the other side so I stood at a zebra crossing, I was there for nearly 45mins –not kidding- before someone eventually stopped to let me through.

In my opinion, this is one of the most innovative solutions I’ve seen this year.

Kudos O2 Academy.

And just so you’d know; O2 Academy is the first advertising school in the Middle East and Africa, aside from South Africa, to win the Loerie awards.” The school participated in a Facebook challenge targeting students at advertising schools across the Middle-East and Africa. The students of O2 Academy won bronze for their campaign against cholera – Thisisafrica.