SPOTIFY HAS ANNOUNCED THE INCLUSION OF AFRO HUB TO ITS PLATFORM
Africa most certainly has perfected the art of throwing mediocrity and mundanity out the window, because every day seems to usher in something magnificent into every facet of pop-culture. And this is evident in the encouragement of great work ethics and excellent outputs that can compete on world stages. As a proud African, I love it.
On the 5th of October 2018, Spotify (one of the world’s biggest digital music platform) turned its eye to Africa as it announced the introduction of the Afro hub to its platform. As part of its newest Global Cultures initiative, designed to promote and bring to the surface culturally diverse music. Spotify’s vision for Global Cultures is to connect audiences by bringing cultures from around the world into your playlist, opening a lens into fresh parts of the world.
The hub is designed to celebrate African music and honour the African culture as well as explore its love for entertainment. As African music has been known to inspire great singles from around the world and encourage socio-political movements, Spotify has decided to help broadcast the African message in music.
According to Bizcommunity, Afro Hub will include multiple tiers of content, featuring news, podcasts and playlists. A few examples of the hub’s playlists include: African Heat (Top Hits); Peppeh (Early Bets); Gold Mine (Classics) and We Everywhere (X-Overs / Diaspora Hits), as well as playlists highlighting the continent’s best tracks within continental shelves (excluding West Africa, East Africa and Southern Africa). The hub will also offer unique content including playlist takeovers from artists like Major Lazer, Wizkid, Jacob Banks, Burna Boy and Bas & Mereba, and podcasts by Jesus & Jollof feat. Yvonne Orji and Luvvie Ajayi, some of the best African creators of today.
So no matter where you are in the world, you can SPOT THE FRO, by enjoying great African music all day long.
*Shuts down laptop to play from Afro hub on Spotify from my phone*