THE SUCCESS OF A BUSINESS IS LARGELY DEPENDENT ON WHAT THE BUSINESS STANDS FOR
Please tell me, in what business is anything more than money? Why did you start your business in the first place? It’s because of money. Motivational speakers everywhere have chosen to coin elaborate speeches which puts something else before money. These were the things I was thinking about when my mind was being plagued with a number of activities I needed to undertake in order to kick start my business.
Sometimes the truth is best learnt under harsh circumstances.
As a business man or person trying to make some money, you have to execute your daily activities with utmost professionalism and the money will follow afterwards. Someone shared her experience with me once and she said, “In my experience, as being more of an artist, you put your hat down, you play your heart out, and the money follows and I think that approach is lacking in the world”. This is why we need to push for something more than money to stand for as brands.
So what do you and your business stand for? Because money isn’t just good enough. It may be good enough to spark off that bright idea but it’s certainly not good enough to keep that spark burning.
TINK about it.