TINK AFRICA IS POISED TO GIVE YOU TRENDS UPDATE FROM THE SOCIAL MEDIA WEEK EVENT BEGINING MONDAY FEBRUARY 27, 2017.
Starting from a few hours to the end of February three letters of the alphabet will be on the lips of thousands of Nigerians even Africans - #SMW and the event has proved to be worth the talk.
Social Media Week (SMW) Lagos produced by AFRIKA21 and Dragon Africa returns to Nigeria celebrating their 5th year anniversary hosting the weeklong global event in Africa. Taking place in Lagos from February 27 – March 3rd, 2017, this year’s event is sponsored by several international and African organizations including Facebook, the Dangote Group, Samsung Electronics West Africa, MainOne, General Electric, and Nestle/Nescafe.
Under the global theme of “Language and The Machine” and hosted simultaneously in
3 international cities including NYC and Hamburg, SMW Lagos has evolved the global theme into "The [new] Language of Technology: The Future of Communication in Africa”. Under this theme, SMW Lagos will explore how technology is creating a “new language” and way of communicating in Africa and what this means for the future of communication across the Continent.
Lagos is the first African city to host the annual event, and remains the only African city to host the weeklong global conference. To date, over 60,000 people have participated in SMW Lagos with the 2016 event owning a social reach of 810 million. This year SMW Lagos anticipates over 15,000 attendees across the week.
Over the years SMW Lagos has proven to be useful in the sense that every session holds with the aim of improving digitalization in every sphere of the nation. Africans come together to help improve their lives by making use of the tool of the future - technology. Facilitators from the country and beyond will come teach individuals, businesses, and brands on how to improve their endeavor and in fact the continent through the use of technology-driven innovation. Individuals like Chris Cox, Chief Product Officer for Facebook will make his debut trip to Nigeria and he will deliver the keynote presentation for the SMW Lagos focusing on The Future of Media. You sure don't want to miss this.
Should you miss some key sessions or be unable to attend the event, don't worry TINK Africa has got you covered. During the one-week event, updates on trends and happenings and interviews will be delivered right on this platform and cascaded through all our social media handles.