SHOPPE BLACK at Social Media Week

BLACK MONEY. BLACK THOUGHT. BLACK CULTURE. BLACK LOVE. A COUPLE BOUND BY ONE COLOUR MAKES MOVE TO EXPORT THE BLACK CULTURE.

I caught up with Shantrelle at the Social Media Week, Lagos 2017, where herself, Dr. Yaba Blay and Nwaji Jibunor were a panel of discussants on #TEAMUS: Creating a Global Community, Building your Brand.

Dr. Yaba Blay

She a professor, producer, and #ProfessionalBlackGirl. As a researcher and ethnographer, she uses personal and social narratives to disrupt fundamental assumptions about cultures and identities. As a cultural worker and producer, she uses images to inform consciousness, incite dialogue, and inspire others to action.

Nwaji Jibunoh

He represents the synergy between a powerful African business persona and an ensemble of internationally acquired education, professional management career experience, and public speaking skills. 

NWAJI JIBUNOR

NWAJI JIBUNOR

This panel discussion was hosted by SHOPPE BLACK, a US-based startup, that focuses on how innovators can create and leverage a community of loyal followers that will help grow their business and grow their brand. SHOPPE BLACK is a social enterprise committed to highlighting examples of successful Black-owned businesses globally.

After a passionate one-hour talk session, the key takeaways that brands should be conscious of are;

  • Brands should have strategies for creating an online community and leveraging on the communities community/followers/fans to make a positive impact.
  • Brands should be aware of the importance of partnerships. It should be a win/win/win situation.
  • Being of service and expressing gratitude to these communities is important
  • Brands should take advantage of and de-center local languages and mindsets to communicate globally.

Shantrelle leaves a message with the blacks, especially the African Continent.