BLACK MONEY. BLACK THOUGHT. BLACK CULTURE. BLACK LOVE. A COUPLE BOUND BY ONE COLOUR MAKES MOVE TO EXPORT THE BLACK CULTURE.
I caught up with Shantrelle at the Social Media Week, Lagos 2017, where herself, Dr. Yaba Blay and Nwaji Jibunor were a panel of discussants on #TEAMUS: Creating a Global Community, Building your Brand.
Dr. Yaba Blay
She a professor, producer, and #ProfessionalBlackGirl. As a researcher and ethnographer, she uses personal and social narratives to disrupt fundamental assumptions about cultures and identities. As a cultural worker and producer, she uses images to inform consciousness, incite dialogue, and inspire others to action.
He represents the synergy between a powerful African business persona and an ensemble of internationally acquired education, professional management career experience, and public speaking skills.
This panel discussion was hosted by SHOPPE BLACK, a US-based startup, that focuses on how innovators can create and leverage a community of loyal followers that will help grow their business and grow their brand. SHOPPE BLACK is a social enterprise committed to highlighting examples of successful Black-owned businesses globally.
After a passionate one-hour talk session, the key takeaways that brands should be conscious of are;
- Brands should have strategies for creating an online community and leveraging on the communities community/followers/fans to make a positive impact.
- Brands should be aware of the importance of partnerships. It should be a win/win/win situation.
- Being of service and expressing gratitude to these communities is important
- Brands should take advantage of and de-center local languages and mindsets to communicate globally.
Shantrelle leaves a message with the blacks, especially the African Continent.