A STARTUP GIFT AND GREETINGS CARD BRAND IS EXPLORING THE POSSIBILITIES OF LETTING NIGERIANS EXPRESS THEMSELVES THE IN MOST ORIGINAL AND NIGERIAN WAY.
With original witty expressions in Nigerian languages, Nigerian English and Pidgin English, NotJustPulp Card is bringing back the greeting card culture and is doing it the Nigerian way. Giving their customers the option of customizing their messages, the brand is buying into the heart of many Nigerians with amazing designs. With the advent of Technology and digital communication the greeting cards culture may have declined globally and in Nigeria, NotJustPulp is reloading the culture with novelty, more personal and closer-to-home designs. The innovative fusion of culture and design is giving the brand an edge in stealing back the market. Many Nigerian expressions are making their way into everyday pop culture and mainstream vocabulary, from music to arts, Nigerians are celebrating their cultural heritage through modern innovative ways.
Nigeria, a country with over 521 languages has English language as her official language. Though united by a common official language, Nigerians have further devised more ways to communicate with the official language, from “Nigerian English” to Nigerian Pidgin English, these variations of the official language plays a major role in official and unofficial expressions and communications, keeping the people even more bonded.
New words and collocations have emerged from the Nigerian Pidgin English, which come from the need to express concepts specific and peculiar to the culture of the Nigerian People. The Nigerian English is like an inside joke, to those who understand it’s okay, to those who don’t, sorry.
See more amazing designs for NJP HERE