MEET THE BRITISH-NIGERIAN DIRECTOR, OLADAPO FAGBENLE (DAPS), THE VISIONARY BEHIND MUSIC VIDEOS FROM WIZKID, KENDRICK LAMAR, MIGOS, IGGY AZALEA, RITA ORA AND A HOST OF OTHERS
Dapo is an artist, video director and former NCAA Athlete; and he has an A-list work record with a prominent one with Iggy Azalea's hit song 'FANCY' which has over 7 million views.
31-year-old Nigerian-born, UK-raised, Oladapo Fagbenle simply known as ‘Daps‘, he’s also the brother of British actor, O. T. Fagbenle, and video producer, Luti Fagbenle. Their parents must be proud!
Daps began his career professionally in the media industry in 2010 and as a video producer in 2012 in New York and London. Before this, he played collegiate basketball at Campbell University and Bellarmine University. Although Daps released his own music in 2013, he has since dropped music and focused on music videos with an unending passion for music from his early days.
It is clear he got to where he is by hardwork and persistence as he has also managed to be Kanye West's main producer. "One year later, Jan 2012, I already got plans of saying “Yo, I’m out.” At the same time, Rage called my brother and is like “I’ve got a friend in town from America, he needs a camera.” That’s all he said. Can you help him out? My Brother calls this guy, and it’s Kanye West’s road manager – he’s like “Yeah, we need a camera. My bro’s like, “what kind?” The best one. OK, have you got a DOP? “We need that too.” Have you got a camera man? “Okay that too…” Basically Kanye West is shooting his documentary called ‘Sixty Days to Paris‘, doing his fashion show. Then he goes “We need two cams, we need steady cam.” It goes from “we need a camera,” into Luti Media now doing the Kanye West production fully-fledged. It’s fucked. So I’m the main on the ground producer. Between January and March 2012, I’m with Kanye West every fucking day."
With a renewed passion to contribute to the growth of the Nigerian music industry, Daps says,
If you are not in love with him just yet, he directed Wizkid's latest music video in which he featured Drake in the audio, "come closer" which has over 10 million views and is steady climbing up the world charts; first for it's clean visuals, bold african cultural display and overall afrocentric vibe and there was a real life Zebra in the video! Then if you love "Bad and Boujee" by Migos which had over 300 million views and was the work of Director Daps as well. In addition to this, Daps has gone on to shoot three more videos for the trap black Beatles, 'T-Shirt', 'Deadz' featuring 2 Chainz and 'What The Price'.
Although he is now living in Los Angeles; he remembers his root on his Intsgram saying how he is a Yaba boy. Greater heights Dapo!