Planet G

IT IS IMPORTANT YOU KNOW YOUR GENERATION

Source: Pexels

Source: Pexels

If you are a marketer, a brand manager, or an aspiring marketing personnel this article is definitely for you, so read with keen intent, but if you are one of our ardent readers, you need to know the box which these professionals put you in. so let’s begin unboxing the generational box in which you are classified.

First off, let’s start with the trends that define a generation. There are 3 key trends that shape generations, they are:

1. Parenting

Ever noticed how that parents of a particular generation tend to have similar beliefs and characteristics? For example, did your parents ever call you from your room just to come pick up something that was sitting next to them? My parents did that that too.

2. Technology

If your parents are just joining Facebook and beginning to appreciate technology then your parents are in my parent’s generation.

3. Economics

Did your parents tell you how that your country was better back in their days? Yeah my parents do that too.

Source: Bizcommunity

Source: Bizcommunity

What is the definition of a generation?

A generation is a group of people born around the same time and raised around the same place. People in this “birth cohort” exhibit similar characteristics, preferences and values over their lifetime.

There are big differences between the generations.

Generations exhibit similar characteristics – such as communication, shopping and motivational preferences. This is because they experienced similar trends at approximately the same life stage and through similar channels (TV, radio, online etc.). Generation-shaping trends are most influential as people come of age, which means that members of a particular generation will develop and share similar values, beliefs and expectations. It is important to remember that at an individual level, everyone is different. But looking at people through a generational lens offers useful predictability for those trying to reach, inform, or persuade a large cross-section of a population –Bizcommunity.

So now you know… Thank us later.