AFRICANS ARE SELLING ONE PRODUCT ACROSS THE CONTINENT – AUTHENTICITY
When you go into your local market these days, what do you see?
If you aren’t really seeing anything, you are probably thinking of the wrong market. When I say local market I don’t necessarily mean the market in your neighborhood, I mean the market in your neighborhood that exists whenever you turn on your mobile devices.
You definitely have noticed the exponential spike in online vendors. They take to social media like it were a subway station, to sell their products. Instagram, facebook, twitter, and whatsapp have become very dynamic local markets as you can get everything you want at the type of a simple text.
Now back to my question, when you go into your local market you are sure to see one thing – authenticity. We know there are a lot of shady things that happen online; however, vendors have learned the art of cultivating a unique message to sell their brands, that way they get to cut through the plethora of communication going out on a daily basis.
All over Africa, men and women have joined the trend in creating original and authentic messages, the products may not be as authentic but the messages sure enough are.