Nokia 3310: Nostalgia for Sale

THE WORLD IS FAST CHANGING AND AS FAST AS THINGS ARE CHANGING THINGS ARE STAYING QUITE SAME. WHILE WE ENJOYING THE RETURN OF POLAROID CAMERAS, NOKIA 3310 IS RETURNING THIS YEAR! COMING BACK NEW AND BETTER. 

Boomberang via pinterest.com/Gionatagori

Boomberang via pinterest.com/Gionatagori

The 17 years old brick shaped mobile phone which we all remember from year 2000 is coming back with some 2017 features. Rumours of this relaunch seems valid as the phone has over the years become an icon in the mobile phone era characteristic for its very hard and durable case and excellent battery life.

Funny Meme showing Nokia 3310's Battery Strenght via 9gag

Funny Meme showing Nokia 3310's Battery Strenght via 9gag

HMD Global, the current manufacturers of Nokia phones, is reportedly preparing to launch this made over 3310 ahead of Mobile World Congress, a mobile industry conference scheduled to hold on the 26th February in Barcelona, Spain. Speculations say the phone is returning to suite today’s users, with perhaps Colour screen, Camera, Apps, internet connectivity etc.

Because humans enjoy reliving moments technology like fashion is following the trend of nostalgia in design and features. Take for example, today Polaroid cameras are actually back and are even getting more relevant.  

Funny Meme showing Nokia Physical Strength Via 9gag

Funny Meme showing Nokia Physical Strength Via 9gag

Fujifilm being the first company to produce film in 1934 and began selling instant cameras during the 1980s with its F series models still ranks high in the Polaroid market today. Careful observation show a new trend for retro-style cameras is sweeping through the photography industry mostly fuelled by Kickstarter campaigns seeking to bring back old photography techniques such as pin-hole cameras made from cereal boxes and a matchbox-sized portable projectors that can be shared on social media platforms like instagram, facebook, pinterest etc.

This maybe Nokia’s super move to reclaim the huge market it once had before the advent of iphones and other smartphones. Nostalgia is a valid strategy.