THE MORE LIKES THE BETTER! BSCHOOL'S MASTERCLASS FACILITATOR HAS SHOWN THAT THE WAY HAS BEEN PAVED FOR MESSENGER BOTS TO TAKE OVER DISEMMINATION OF INFORMATION.
The more likes, the better! It is undeniable. Digital marketing has catapulted past analog. People are consuming more digital content daily – using their smartphones, desktops computers, laptops, tablets, and more. Smart brands have capitalised on the digital trend and have made it big. The digital space is wide enough for all to take part in but less than 25 percent of businesses especially, SME's have fully utilised the power of Digital Marketing either because they are doing the right thing the wrong way. The thing is, companies need to recognise that they need to alter their marketing strategies to adapt to result-oriented plan.
Over the weekend TINK's bshool held another of its free masterclasses, this time with a focus on Digital Acceleration and ace Digital Strategist, Okemini Otum was the facilitator.
As seen on his Instagram profile, "I help Business become more desirable online and attract the right customers."
Okemini is a tech enthusiast and a key player in the Digital and Social Media field. He is also a Digital Business Strategist, Blogger, Google Ad-words professional, Social Media Consultant, Facilitator & Trainer. He has worked with over 22 start-ups and SMEs and has an in-depth understanding and navigation of the tech ecosystem in Nigeria and Africa as a whole. He is at the cutting edge of technology and is in constant search of online tools and methodology to improve business and efficiency.
His opening words were as follows; "If you're Tech oriented or business inclined, learn to create Messenger Bots because that the where the world is headed." He revealed that Giant brands like CNN are using Bots for the dissemination of information.
During the masterclass, attendees learnt that as a PR consultant, digital marketer, social media manager, content creator and content curator there are available tools that can help make the job faster and more professionals. Tools like Twitonomy, Co-schedule Headline Analyzer, Feedly, Google Alert, Grammarly and so many others.
He reiterated that as a business, people are spying on you just as you're spying on them. The usefulness of this is to look at the way they do theirs and take a lesson out of it.
Please scroll below at the pictures of the day.
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The benefits of digital marketing seem unavoidably huge for all brands especially, small businesses. It doesn’t have to cost you a lot and it can be highly effective in acquiring new customers, making sales and servicing customers in real time. It is also clear that without the requisite awareness, knowledge and skill in digital marketing there isn’t a hope in hell you will achieve success. It must be added that business should not just rely on marketing agencies knowledge or skill, they should learn to use the digital space to boost business.
To find out more about bschool, Nigeria's Pop Culture Academy, click here