MEME AS A MARKETING TOOL
For the internet savvy person, you know you can’t talk about social media messaging and interactive platforms and take memes out of the context;
A meme (/ˈmiːm/ meem) is "an idea, behavior, or style that spreads from person to person within a culture"; it acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. It is a viral phenomenon that may evolve by natural selection in a manner analogous to that of biological evolution.
You can also find and create the best memes here; many times asides social media engagements which involve updating your profile with content, messaging fellow users, liking and commenting on pictures; meme takes the social media crown, as far as research and activity collation stands, memes often have the highest number and form(s) of interaction.
It is surprising to say that meme has far gone beyond its surface value of entertainment and aiding social interaction to being a news medium, right now the best way to make news or content go viral is to create a meme out of it. This is an open call and invitation for marketing brands to look into memes as a tool for advertising, it works we promise, okay for example you are trying to market a new lightbulb, that in itself is not a lot of fun, but imagine using this meme below
This particular meme is guaranteed to spark tons of conversations and ignite emotions and reactions, and if not for anything people would buy it just because it is a trend on social media, so there you go, sales records on the rise.