Marketing Leaders Convene to Discuss Strategy

THIS SATURDAY, FRANKLIN OZEKHOME, POP CULTURE STRATEGIST AND FOUNDER, TINK AFRICA WILL BE SPEAKING AT THE BRAND STRATEGY, CULTURE, AND CREATIVE MEASUREMENT WORKSHOP ALONG SIDE THOUGHT LEADERS IN MARKETING STRATEGY.

Brand Managers, Creative professionals, Marketing Communications Specialists and Admen will on Saturday, April 1, 2017, converge at the Lagos Chamber of Commerce, (LCCI), Alausa Ikeja to discuss Brand Strategy, Culture and Creative Value measurement.

This is a Workshop that promises exchange of gainful insights into some of the challenges of marketing. In addition to that, there will be a how-to session on measuring return on investment and ways to merge culture into the building of brands.  

Chief organiser of the workshop, Victor Ikem revealed that with the evolving scope of marketing, all parties involved have begun to see reasons why marketing should get the proverbial huge budget and as against the benefit it accrues growth of the organisation. It has, therefore, become pertinent that marketers take advantage of trends and culture to continually pursue business growth. 

According to Ikem "The relevance of culture to marketing and brand building cannot be over-emphasised. How can brands leverage on the rich culture of the continent and specifically Nigeria to promote business and in turn help sell Africa to the world and preserve the heritage? These and more are some of the issues that our select faculties will give answers to at the workshop."

Thought leaders like  Franklin Ozekhome, Demola Olusunmade, Ikem Okuhu, Chamberlain Ukenedo, Atimomo Idiare among others, will provide indepth insight to subjects like consumer trends, branding, cultural intelligence, digital economy, contemporary marketing, storytelling, culture and contents for social media marketing, generating and applying cultural intelligence for successful marketing campaigns and creative value measurement.

It promises to be a knowledge impartation session as guests will laden with knowledge and better insights to leading the pack in present day marketing which is dynamic in nature.