WHERE WAS “MAMA” BEFORE SHE LANDED NIGERIA? IT LOOKS LIKE NIGERIANS HAVE LONG AWAITED HER COMING, BECAUSE I’M YET TO GRASP THE HIGH CONSUMPTION RATE.
Last weekend, I craved for a meal called “Obe din din” and I had to satisfy this craving. In a blink, I arrived at a busy restaurant to get my oil stew rice. Whilst eating, I realized that every person who walked into the restaurant and ordered a meal also ordered for a bottle of Coca Cola. My attention was arrested because they all ordered for the “Mama” sized bottle. In my curiosity, I stared at the freezer in search of the other sized pet bottles of Coca Cola, lo and behold there they were staring back helplessly. The question is, what changed?
The new behavior of Nigerians as regards consumption of the Coca Cola “Mama” drink makes me wonder how Nigerians embrace new product size(s) from brands that they trust.
Just so you know, everyone agrees that there’s a percentage of sugar in Coca Cola, yet we keep consuming even bigger sizes. Now, it’s the 1 litre PET bottle of Coke. Well, maybe because the prices are fair enough. What do you TINK?
Coca Cola is a leading brand and most often sets the trend for other brands in the same segment. Market research has helped play a crucial role in the growth of the brand as they are able to match up with consumer expectations. You can as well agree that the copy for the ad fits perfectly. “Mama don land” paints a picture of the arrival of a long awaited big sized Coca Cola drink.
The unveiling of “MAMA” with 2Face family is also a good match. This is my opinion, regardless.
As a top trend for now and future years, only brands and organizations living these trends of setting up consumer expectations and matching up to them will stay relevant and generate more revenue for themselves.
After several thoughts, here’s my question- How will these trends shape the expectations of customers? What opportunities will the discovered behaviors of customers create for brands?
To fully comprehend these questions and provide answers to them, brands and organizations need to deeply study their customers and consumers, market space and carry out both market and social research.
Mama don truly land and everyone in the land can tell.