SOCIAL MEDIA PLATFORMS ARE FORCING BRANDS TO CREATE AUTHENTIC AND PERSONALIZED CONTENTS
I woke up one day to find out that a couple of contents which go out on social media weren’t getting the visibility that they needed. And so I set out to understand what was going on especially across social media platforms.
Findings showed that Social media platforms have begun to show less and less data to communities, thereby reducing the visibility a content is supposed to have. They claim that social media is becoming business driven and would want to employ means to enforce meaning conversations amongst people online – people should get social on social media once again. This therefore makes it imperative for communities to create owned media – these are media platforms ultimately controlled by the brands.
Why Owned Media?
It gives you ultimate control over your platforms whether it’s a blog, YouTube channel, social media pages and so on.
It is cost effective, you do not need to break the bank to get the ball rolling in the right direction but you must understand that your contents must be authentic and engaging.
These controlled platforms helps a brand carve out a niche audience to itself and also encourage consumer loyalty.
This type of media encourages longevity and versatility on the side of the brand. It employs a pragmatic approach to cater for its consumer database.