Light in a Dark Place

GOOGLE LAUNCHES A NEWS INNOVATION CHALLENGE TO ANSWER THE QUESTION OF SUSTAINABILITY IN PR IN THIS POST DIGITAL AGE.

Source: Unsplash

Source: Unsplash

For a while now, word on the street have had it saying “PR is dead”. Many have come to accept this reality in the post digital age but some public relations professionals have refused to accept it and are not relenting in their publications.

Back in the day, if you wanted to get authentic information you needed to flip through the pages of newspaper, today, you no longer have to as these information will come to you whether you search for them or not and this has given rise to the rapid spread of fake news. We need that credibility and authenticity that PR brings.

Little wonder why Google is launching the first of its kind news innovation challenge in Africa particularly.

Google's mission is to organise the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc - Bizcommunity.

Source: Bizcommunity

Source: Bizcommunity

The GNI (Google News Initiative) Innovation Challenge is inviting proposals for projects from news organisations of every size to address increasing engagement with readers and/or exploring new business models in any form such as subscriptions, membership programs, and so on. Traditional publishers, news startups and associations that aim to build innovative digital media projects are all eligible to apply.

A panel will evaluate the submissions and fund selected projects up to $150k, with funding for up to 70% of the total project cost. The funding will be reviewed against several criteria, including a “sharing component” - for example, a project proposal can include publishing findings or holding a public seminar to encourage applicants to share the knowledge and learnings to others.

The application window for project submissions will open in June, and will extend for one month. More information on eligibility, rules and criteria, and funding will be published on the GNI website - Bizcommunity.