"CULTURE EATS STRATEGY FOR BREAKFAST" IS A FAMOUS QUOTATION ATTRIBUTED TO THE LATE BUSINESS MANAGEMENT GURU, PETER DRUCKER.
Strategy is inevitable for success in business, career and life in general; well planned, calculated and very well thought-out actions, designed to produce long-term results.
TINK Africa’s bSchool, the new school of Strategy and Innovation kicks-off a new session on the 11th of February, 2017 and if you love strategic thinking, planning and innovation, then this thought leadership platform is for you. Beyond everyday account planning, strategic planning, and brand planning, Franklin Ozekhome, one of Nigeria’s top marketing strategists and former Head of Marketing & New Business at Insight Publicis, will be taking selected students through the grains of Innovation BizKit - a bespoke programme for entrepreneurs, creative and marketing professionals, Digital Planning, Consumer Insights Modeling, Trends Marketing and Culture Analytics - both as a tutor and mentor.
The Ministry of Strategy course has been stuffed with more than just enough juice to transform a planner into a one-man army of intelligence analyst, thinker, marketing maven, trendspotter, thought leader and consummate marketing professional across industry disciplines.
Ozekhome, in an exclusive chat with the TINK team, commented that "he was on a mission: working assiduously with likeminds to develop the next generation of business strategists, marketing strategists, brand strategists, and media and account planners."
"My passion is to help brand management executives, entrepreneurs, creative and marketing professionals, to amplify themselves with the requisite tools, knowledge, ideas, resources and platforms, so that they can become innovators and masters of their universe."
There are nine Strategy components that Ozekhome will be exploring with students at the Ministry of Strategy Program. They include:
- Product Development
- Consumer Insights Mapping & Segmentation
- Communication, Media & Channel
- Content Design
- Business Intelligence
- Brands & Branding
- Design Thinking
- Markets & Marketing
- Digital Planning