Dear YouTube, Let there be no more Ads


Honestly, if I were to write a review on YouTube I would bypass how they ease streaming and bring movies, videos and our favourite songs several steps closer to us and go on a 10-page long essay about how the ads are really annoying and turn away users and viewers or at least have them rolling their eyes through the time length of the ads. So, it is good they want to put an end to the ads but we have to wait till 2018 (makes mental note to stay off YouTube till then). Notice how annoying the video above was because you had to pretend to do something else while the ads went on before the actual video started?

Google will be working on much better engaging ad formats that will be rewarding to both advertisers and users on YouTube. In effect to this they will be putting an end to the 30-second long non-skippable ads, in 2018.

We’re committed to providing a better ad experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers
— Google

In April 2016, YouTube launched a six-seconds ads format which is non-skippable. That was a welcome development. It is quick, straight forward and less frustrating, compared to the 30-second long non-skippable video ads.

However, like the managing director of a creative agency rightly said, “YouTube realises that consumers don’t like unskippable ads.” Ads have made YouTube video viewing a less pleasant experience. According to a research, 91% of internet users agree that internet ads are more intrusive in recent times.  More than half of the respondents claim to “dislike” online ads on YouTube.

If you are like me, then you would probably say something along this lines "finally I can watch my videos in peace'; well that would be in 2018 if they keep to plans. Till then, we have to make do with the ads amidst sighs and impatience.  This article is an affiliate to a story I wrote on consumer friendly mobile platforms; consumers are the breath of a business, one wrong step and you lose it all. So for business owners, ensure you conduct monthly, quarterly or yearly research on consumer behaviour as regards you businesses and platforms and effect changes accordingly.