It Matters if it's Black or White

NIKE ADDRESSES RACIAL INEQUALITY IN NEW AD FEATURING SERENA WILLIAMS AND LeBron JAMES

Is this the land history promised? This field of play. Where the dream of fairness and mutual respect lives on. Where you are defined by actions, not your looks and beliefs. For too long these ideals have taken refuge inside these lines. Equality should have no boundaries.

Inequality, racial segregation and its affiliate social problems are an issue stemming deep into society, dating as far back as seven centuries ago; and more than ever black people need a voice(s) that count or are in the majority to help cover grounds as regards push for equality via brands and celebrities, so it is worthy of applause what Nike has done. 

Nike’s new “Equality” campaign launched Sunday with an ad featuring LeBron James, Serena Williams, Kevin Durant and many other black athletes. According to Nike’s press release, the campaign “encourages people to take the fairness and respect they see in sport and translate them off the field.
— thegrapevine.theroot.com
PHOTO COURTESY OF  NIKE

PHOTO COURTESY OF  NIKE

In addition to the ad campaign, Nike is donating $5 million this year to organizations that promote equality, according to the company’s press release.

CAST OF THE AD CAMPAIGN

CAST OF THE AD CAMPAIGN

Joining in on the global topic of equality and in equality, Leading Sports Merchandise, Nike, released a new film, simply titled “Equality,” it anchors these values in the power of sport. The film, directed by Melina Matsoukas, features LeBron James, Serena Williams, Kevin Durant, Alicia Keys, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz, amplifying their voices in an effort to uplift, open eyes and bring the positive values that sport can represent into wider focus. “Equality” also features actor Michael B. Jordan, who voices the film, and a new performance by Alicia Keys, singing Sam Cooke’s “A Change Is Gonna Come.”

KOBE BRYANT

KOBE BRYANT

SERENA WILLIAMS

SERENA WILLIAMS

ALICIA KEYS

ALICIA KEYS

The ad ran during Sunday night’s Grammys broadcast and will be aired at the NBA All-Star Weekend.

IMAGES FROM AD CAMPAIGN, Courtesy of Nike

IMAGES FROM AD CAMPAIGN, Courtesy of Nike

Now besides the fact that this has high relevance to society and its pressing problems, this can also be viewed from one angle as a marketing strategy and advertising plan; if ever there were any black activists movements group that were not in the least bit interested in the brand, by reason of this short film backing up their utmost mission, they have garnered a wider customer base and gained more loyal consumers.