THOUGHT LEADERS IN MARKETING, BRANDING, AND ADVERTISING ON SATURDAY APRIL 1, 2017 GATHERED AT THE LAGOS CHAMBERS OF COMMERCE (LCCI) TO DISCUSS BRAND STRATEGY, CULTURE, AND CREATIVE VALUE MEASUREMENT.
The workshop which promised to offer gainful insights into understanding and solving some of marketing's age long challenge of measuring return on investment and ways of infusing culture into brand building did not fall short of its aim.
Victor Ikem the host revealed that “as marketing continues to evolve, stakeholders are beginning to take seriously the idea that marketing should justify huge budgets and its contributions to bottom-line growth, it has become important for marketers to explore various trends and traditions to justify its place in the business value chain.
Lined up were facilitators who are seasoned in the Brand, Advertising, and Marketing industry.
Franklin Ozekhome, Pop Culture Strategist, and Founder TINK Africa spoke extensively on "Applying Consumer Trends & Insights into Branding, Cultural Intelligence and the Digital Economy. He re-iterated the importance of strategically infusing culture with the present day brands as well as ride on trends.
Demola Olusunmade, Managing Director, RedUhuru, gave insight to Brand Building, Advertising and the Value of Cultural Insights. His presentation highlighted the 'culture factor' that should be put into consideration in any advertising piece.
Chamberlain Ukenedo, Assistant Creative Director, 141 Worldwide gave an eye-opening session as he spoke on Culture Value in Branding and how Culture cues influence designs and Artworks.
Atimomo Idiare, Co-Founder, Up In The Sky NG and Ikem Okuhu, Publisher Brandish spoke indepth about Creating with Culture: Nimble brand promises in a changing world and Contemporary Advertising and the truth about social media, culture, and storytelling respectively.
Peter Nwabuokwu, a Social Media Consultant who attended the event said "As a strategist, the lectures I was opportune to partake of broadened my horizon. I now know better on the relationship between culture and its effect on a brand."
Another attendee Joel Pereyi, a PR Professional revealed thus "The class made me understand the role of culture in the advertising, PR, and marketing mix. It made me understand, at a greater depth, how key messages can mean different things to different people. The difference owing largely to the different culture codes of a variety of race, religion, class and other considerable factors."
The workshop provided new insights into contemporary marketing, storytelling, culture, and contents for social media marketing, generating and the application of cultural intelligence for successful marketing campaigns.