A MADE-IN-NIGERIA APP HAS BEEN NAMED WORLD'S MOST INNOVATIVE APP FOR BRIDGING THE INFORMATION GAP HIGH COST OF DATA CREATED IN DEVELOPING COUNTRIES.
Innovations that break boundaries are one that tackle complex problems in simple ways. Information is the air of 21st centuary and every attempt to disconnect a modern man from information may as well kill him and his opportunities to compete with his peers. A Made-in-Nigeria app, Sliide airtime has been named as the World’s Most Innovative App at the Global Mobile World awards, this is more or less like the ‘Oscars’ of global telecom industry.
Sliide airtime beat out heavy, high funded firms like Unlockd and Buzzvil. The Nigerian app which launched in March, 2016 offers users local and international news, self-personalised entertainment updates and sponsored adverts. The company uses 65% of its income to purchase mobile data from telcos thereby providing data for users, users also earn more airtime by completing tasks such as answering surveys and reviews from sponsoring brands.
Considering the challenges of power, causing a hike in data in developing countries, this bridges the huge gap of poor web availability also offering solutions for more seasoned, littler and slower gadgets and a client base who are less usual to utilizing applications in their regular day to day existence. Sliide is putting information in places of limited accessibility yet where they are needed the most. In less than one year, Sliide is catering to over 50,000 users who are receiving free call time monthly. The company is receiving increased sponspored adverts from local and international brands e.g. Unilever among other multinational companies in Nigeria.
Following Sliide’s evident impact It was also named Best African App at the 2016 AppsAfrica Innovation awards in Cape Town, beating off competition from more than 200 submissions from 25 countries, Most Effective Consumer Smartphone App at the Effective Mobile Marketing Awards in London, the Mobile Marketing Company of the Year at the annual Nigerian Telecom Awards and winner of the Game-Changing Innovation category at the West Africa Com Awards.
With a successful flag off, Sliide is planning on expanding beyond Nigeria into its second and third markets of South Africa and Pakistan. The app is available for download on the Google Play Store or can be directly onto your phone.