THE NEW SNAPCHAT FILTER IS STARTING A DISTURBING FRENZY
Since the inception of social media, a whole lot of innovation and revenue generating opportunities have sprung up, but right now I am concerned. Most of these social media brands like Facebook, Twitter, Instagram and so on have achieved brand equity, however, one of them have turned to bolder strategies to win over new users.
Snapchat is grabbing the bull by the tail and I’m not sure if that’s a great move but I am certain it’s an outrageously bold one. They initially came with all the amazing filters that totally transforms you to the image you’d like or to something funny, then they introduced the voice changing filter – this rose an eyebrow. Now Snapchat has come with a new filter I call The Impostor Filter, it completely transforms a man to a lady and I am like what the ****.
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