THE RISE OF RESPONSIVE THEMES AND CONTENT PLATFORMS THAT ENABLE USER FRIENDLY ENGAGEMENTS
Only a few number of businesses took on the responsibility of making their platforms mobile friendly, by applying responsive themes; and a reliable payment gateway, payU was created for online shopping; while 91% of businesses still have not optimized their platforms for their consumers. Consumer insight is a core part of every business development and strategy.
A new report released by BaseKit has shown that a surprising 91% of small business’ websites are not optimized for mobile use. The report took a poll of small and medium sized businesses and questioned them about a variety of technology related topics, including functionality of their website and more. While a great deal of small businesses do have an online presence, and do use technology and the internet to advertise and market their businesses, most of them are not prepared for the recent surge in mobile use.
510 Small Businesses were surveyed, and of them, only 9% said that they had mobile optimized websites that were accessible to smart phone users. Only about 2/3 of those surveyed said that they managed and updated their own websites, and only 2/3 of those polled used social media to help with online marketing and interaction with customers.
Millenials are known to take the easy way out of everything, that includes snubbing the old fashioned way of accessing the internet through laptops, phones and tablets are used by well over 45% of internet users to access platforms and if your themes aren’t responsive with proper options, outlays and aesthetic content and ease of use as a laptop offers, chances are your website would seldom be visited.
Especially if you are a small business, mobile friendly platforms should be a priority for you! According to google, here are over 10 reasons why you should opt for a mobile friendly platform:
72% of consumers want mobile-friendly sites
– Consumers actually lose interest in the sites that were not compatible with their mobile devices. (Sunrise Advertising) Businesses should be listening to consumers: where there is demand, there is opportunity to succeed. It’s clear that the demand is for mobile sites!
– Alan Hall from Forbes writes how “Listening to Customers Yields Success.” It’s a great read that illustrates the importance for small businesses to learn to actively listen to what consumers are saying. As Hall says, “all great and successful company leaders have a clear understanding of their customers” and in this case it’s clear that businesses must understand customers want mobile sites.
67% of consumers are willing to buy a product or use a service on a mobile-friendly site (Google Research)
– Small businesses are likely to have an advantage at making sales online if their site is mobile friendly.
– As indicated by the stat, consumers are more active than ever online shopping. Businesses must make sure their site is attractive to a buyer to enhance conversion opportunities.
Five to seven seconds is all you have to convince a user that they are on the right page with relevant results to their search (Baymard Institute)
– Consumers lose interest very fast, and most people are impatient. If a website isn’t mobile friendly, it can takes seconds for a consumer to lose interest and stop navigating a cluttered, incompatible mobile website. I know I hate trying to navigate buttons meant for a mouse with my fingers. It’s clunky and makes for a poor user experience.
US adults spend an average of two hours and fifty-one minutes a day using mobile devices (eMarketer)
– People are already on their phones, so small businesses should be there too! Mobile devices and smartphones are now an essential part of people’s everyday lives.
There is a 21% decrease in non-mobile friendly URLs on the first three pages of search results (BrightEdge)
– What’s the saying? If you aren’t on the first (3) page(s) of Google you don’t exist. Consumers don’t spend a whole lot of time navigating through secondary results on Google. Businesses need to make it easy for consumers to find them. People might like a hunt in their romantic lives, but definitely not on their online search.
– Most people find what they are looking for in the first few results. If a small business isn’t on the first few pages of Google, they might not ever be found. Optimizing a website to be mobile friendly allows for a better SEO ranking and a higher chance of consumers finding a business.
Did you know? The first organic search position is the sweetest, getting 1/3 of all clicks. Second position gets half as many clicks. Traffic drops off significantly when looking at results on further pages (WSIOnlineWorld).
Mobile friendly sites have gotten 32% more organic mobile traffic than non-mobile friendly websites since mobilegeddon. (CoolMaterial)
– It’s very obvious: people want to view mobile friendly websites. Businesses will generate more traffic to their website if it’s mobile friendly, and traffic is what every business wants, right?
– “Organic traffic” is traffic to your website as a result of unpaid search results. People visiting a site for this reason are often far more valuable than any other type of visitor because they are proactively searching for a product or service. This means their purchase intent is far higher.
94% of smartphone owners look for local information on their phone (Televox)
– Because searchers are looking for this information on the go, their purchase intent is far higher than people searching on a desktop.
89% of participants admitted to searching for a local business on their smartphone once a week or more, with 58% searching at least daily. (Mediative Spotlight on Local Mobile Consumer Search Behaviour)
– Again, these users have high purchase intent and are of great value to local businesses. Consider yourself: when are you most likely to make a search on your mobile? Likely when you’re already out and looking for a restaurant, dentist, store or whatever you may be in “need” of at that moment.
Consumers are spending 15+ hours/week researching on their smartphones(Google)
– Consumers are constantly looking for small business, and those businesses must make sure they are at the top of the list! People are constantly on their phones, which is why it is essential for businesses to be there too. Be where customers are rather than expecting them to come to you.
There are over 6.8 billion people who use mobile phones–that’s roughly 87% of the world’s population (Wikipedia)
– So if it’s not obvious by now, nearly everyone has a phone, and numbers pique in North America. We see through the previous statistics that more and more people are using their phones to get in contact with businesses.
– Did You Know? The United Arab Emirates has over two mobile phones in use per person! Check out the link above to see how many mobile phones are in use throughout different countries in the world.
The above reasons should have given you a quick reorientation; and according to quickbooks here is how to make your business mobile friendly:
The world is generally on a fast lane and developments are occurring simultaneously; so also people have less time to spend on a lot of things, so as a producer of a good or service, you have to give them a platform worth expending data, time and eventually money in. Be consumerscentric, do an analysis if you have to and always incorporate current consumer behavior into your business