How Emeka Daniel’s EthnikCity is relieving Nigerians of Tailor Wahala

 Emeka Daniel. Founder, CEO, EthnikCity

Emeka Daniel. Founder, CEO, EthnikCity

If you’re tired of your tailor and his many delay Wahalas then you might like to see what Emeka Daniel is doing with his fashion venture, EthnikCity. In this very fast paced world of ours, no one has time to waste, processes are getting as short and speedy as possible.

 

EthnikCity is an online platform changing how Nigerians in Nigeria and abroad are making orders for their cloths to be made. Settling strictly for Traditional Attires, Emeka Launched EthnikCity last August. An online portal tackling poor customer service, delay in production and delivery of tailored clothes, characteristic of the informal Nigerian fashion industry.

 Source: Venturesafrica 

Source: Venturesafrica 

There are not so many readymade Native attire Boutiques, at least not enough to serve Nigeria’s high population and demand. Also, most people will rather meet a nearby tailor and have him sew them a preferred design, more so due to the high cost of readymade wears found in boutiques around the country. One major problem in the industry remains lack of professionalism and structure. This is evident in terms of customer service, delay in production and delivery and organized workflow.

Ethnikcity was launched to help eliminate these problems. The platform boasts of superb customer service from trained fashion designers willing to listen to customer requests. On the Enthnikcity website, customers can order readymade designs, submit preferred designs/styles to be sewn, pick fabric and submit body measurements for the making of their clothes. Clothes are made within 24 – 72, within these stages, customers are allowed to call in and give directions on alteration when necessary all from the comfort of their homes. Emeka was driven by first hand experience to solve a local problem, being delays and mismanagement by tailors.

The idea is simple, to simplify the way people buy their traditional attires ... Without the mismanagement of existing merchants and tailors.
— Emeka Daniel, CEO Ethnikcity

A walk any day on any typical Nigerian street will expose you to one evident fact, Nigerians love their traditional African wears. With the very vibrant African prints readily available more and more people are exploring newer ways of making and wearing these fabrics. From the popular Ankara, to Adire, to Batik and the likes, Nigerians are proudly holding onto their traditional and cultural attires.

 Market display: Variety of African prints displayed for sale // Source: asikereafana.wordpress.com

Market display: Variety of African prints displayed for sale // Source: asikereafana.wordpress.com

One of the major vocational skill easy to spot round the streets of Nigeria remain cloth making; tailors and seamstresses are seen in corners, kiosks and shops mostly paddling away on their sewing machines. Citizens, both old and new pride themselves in wearing traditional Nigerian attires, therefore the rich market in the cloth making industry, especially for the traditional/native attires.

Ethnikcity is a pioneer in this niche as they work to improve the entire process (end-to-end) for customers. 

There are other made-to-measure businesses available in the world, but none for traditional attires
— Emeka Daniel

See below some pieces crafted by Ethnikcity

Emeka

To Make it easy for you, this comedy skit explains to details all the Wahala your average Nigerian Tailor can take you through