AS OPPOSED TO PEPSI’S TONE DEAF “LIVE FOR NOW MOMENTS ANTHEM” AD, HIENKEIN’S NEW AD IS DANCING TO THE TONE OF THE TIMES AND THIS IS APPLAUD WORTHY
2016 exposed the world to a new reality, a reality that unpacked the power of the modern’s man voice. Post-Brexit UK, Post-Trump America came riding on the depth of divisions and differences.
Brands are waking up to this reality and readjusting their message to fit in. Considering the backlash Pepsi met after their tone-deaf “Live for now moments anthem”, which was considered completely inappropriate and insensitive, especially in a time like this. Consumers all around the world stood together to resist the Ad and eventually Pepsi took it down in shame. Today no brand would dare risk being caught on the other side of political correctness or should I say incorrectness.
Brands like Uber, United Airlines among others have had a taste of consumers’ wrath on the wings of social media and the internet for being politically incorrect and the audible message to brands by consumers this year is simple “Do right, stay right or go home”
In the wake of this reality, Heineken has decided to pick of the pieces of the mess Pepsi made. In a new Ad titled “World’s Apart,” Heineken speaks clearly the political language of today in the most politically correct yet compelling way. The Ad showed people with different views on major world ideas: feminism, sexuality, climate change etc. who eventually learned how to live with one another and tolerate each other irrespective of their views.
Produced by Agency Publicis London, the one week old Ad is pushing positive conversations online for dancing to the tone of the times.
Check out the Ad below.