THE NIGERIAN MUSIC INDUSTRY IS AN INTERNATIONAL POWERHOUSE AND IS HEADED IN THE RIGHT DIRECTION FOR THE GRAMMY.
The Headies award is one of the most prestigious awards in Nigeria that an artist would be ever grateful to receive and as a result, they work hard –day and night –in a view to getting one. Well, as a child, each time I turned on the Tv or radio to listen to music or interviews by musicians, all I seemed to always hear was the endless quest to being the first Nigerian in the Nigeria music industry to pick up a Grammy award. However, the quality of talent produced in this country has always been evident for the world to see. In 1984 and 1999 King Sunny Adé was nominated for the Grammys for his works Syncro System and Odu respectively, in 1998 Babatunde Olatunji was nominated for his work, Love Drum Talk, in 2003, 2010, 2012 and 2014 Femi Kuti (son of late trend setter, Fela Kuti a.k.a Baba 70) was nominated for his works, Fight to Win, Day by Day, Africa for Africa, and No Place for My Dream. Although haven been nominated for different categories, they have been unable to seal the deal and bring home the prize.
Well, tenacity happens to be a major component of the Nigerian blood stream, as younger acts these days have embarked on the same road with a seemingly more effective strategy and it is looking like one of them will clench the prestigious award pretty soon. In 2015, Chimamanda Ngozi Adichie was nominated for her work with Beyoncé, in 2017; Wizkid nominated for his work with Drake and in 2018, Timaya was nominated for Avrakedabra by Morgan Heritage.
Featuring international acts and selling out international concerts: however this strategy started out after the pop culture icon Tuface Idibia featured an international act, Beenie Man on his 2004 hit single Nfana Ibaga. At the moment, the trend is somewhat a big deal in the industry as many Nigerian acts have gone out of their way to feature A list international acts. We have seen Wizkid and Drake, Dbanj and Snoop Dogg, Olamide and Wale, PSquare and RickRoss and the list goes on.
They also embark on international tours where they headline events and sell out concerts, filling every arena to maximum capacity –that’s something to brag about.
As it is, Nigerian music is now highly appreciated abroad as we see a lot of foreigners put out dance videos using songs from Nigeria, and a few Hollywood movies have had Nigerian songs as their theme song. So it is therefore safe to say that one major export from Nigeria is the music.
These collaboration and tours have earned Nigerian music acts a wealth of international recognition and is poised to deliver the Grammy award to one of them really soon. I can’t wait for you to read it here first.